The following software has been built “in house”, these are utilised by the PPC Campaign Managers to benefit your campaigns at no extra cost:
Bid suggestion tool – suggest bid or status changes to keywords and ad groups based current ROI vs. target.
Unlike many other bid management tools this does not actually make changes to the live campaigns it only makes suggestions and highlights areas for concern, the PPC Campaign Managers then use this information to zone in on the critical areas of the campaign and make effective changes.
URL checker – checks all the landing pages in the campaigns and flags any that redirect or 404.
It is a common problem for sites and stock to change, this tool checks every landing page in the PPC campaign regular and will flag if the page redirects or if the http response is 404 indicating an error, the PPC Campaign Manager can then quickly make any changes necessary ensuring budget is not wasted.
AdWords reporting – automatically populates commonly used reports so that data is presented ready to analyse.
This tool uploads reports to our “in house” reporting system clickTELLIGENCE ® where performance reports can be viewed or downloaded by the PPC Campaign Manager the client.
Heads and Tails campaign builder – automatically builds full ad groups when building from product lists and common keyword variations.
This tool is not fully automated like several other paid tools such that the keyword lists generated often contain many irrelevant keywords. It uses preliminary research carried out by the PPC Campaign Manager to find common variations (tails) and a product list (head) to generate a highly relevant full long-tail campaign.
Several more tools are currently in development; because they are built “in house” they are often designed around our clients or developed to better suit their needs.
