clickTELLIGENCE® is the online campaign management suite and SEO reporting software developed internally by Click Consult. Equipped with the latest management functions to manage successful campaigns across numerous platforms including Google, Yahoo! and Bing, it is also equally valuable as PPC reporting software. There are six key components that help clickTELLIGENCE® perform so effectively:
- Timing Rules - Click Consult can apply timing rules to all campaigns based on the bespoke specifications of our clients. Some search engines perform better at certain times of the day, and this can be factored into strategies to improve performance and save money.
- Projection Tool - The campaign projection tool can be used to better understand how campaigns can grow according to positional projections and CPC projections. This allows us to help clients better understand and forecast the long term developments of their campaign.
- Bid Management - For large PPC accounts, where hundreds of thousands of keywords have been targeted, clickTELLIGENCE® is equipped with an automated bid management tool that can help improve ROI and CPA targets. This means that our clients don't end up spending anything more than they need to for their campaign to be operating optimally.
- Keyword Generation - clickTELLIGENCE® provides another tool that can assess traffic volumes over the previous 3 months and allow us to define targeted keywords based on search history. With this tool, Click Consult can better understand a client's industry and integrate additional statistical knowledge into the management of their campaigns.
- ROI Management - ROI Management monitors the effectiveness of all online campaigns, comparing both natural and paid search listings for all the search engines. Click Consult can analyse the CPA by provider, referrer and keyword, with the overall objective being to improve the return on investment for our clients.
- CPA Management - Click Consult can manage the Cost Per Acquisition during campaigns in order to identify weak areas, and strong areas. Using this information, campaigns can be optimised by lowering the amount a client spends on each new lead they obtain. CPA Management is most effective when used in a campaign where there is a large number of active keywords.
SEO reporting is incredibly important to the range of search engine optimisation solutions that Click Consult offers. clickTELLIGENCE® ensures that we can offer clients an unparalleled quality of service while remaining completely transparent, allowing them to track their campaign every step of the way.