callerTRAX® - PPC Call Tracking
ROI is becoming even tougher with Pay Per Click Advertising due to fierce competition and growth across the internet, currently there are some great tracking software available such as Analytics to track ROI/CPA data, but when it comes to phone calls, how do you really know what is converting well?
This is why Click Consult have developed Caller Trax®, the PPC call tracking software is developed by and unique to Click Consult and is accessible to clients via our online system Clicktelligence, with very easy implementation into your existing Pay Per Click campaigns across all of the major search engines Google, Yahoo! & MSN.
When choosing to utilise pay per click for your website, you’ll need strong analytical data that helps to shape your campaign and amend it for long-term success. callerTRAX® can gather complex data that determines how many people have accessed your website through a pay per click advertisement, and compiles it into an easy-to-digest report to clients on a monthly basis.
Click Consult’s innovative PPC call tracking software can measure conversions for phone calls via pay per click. We provide you with a unique 0845 number for every page you wish to track, we then provide a unique piece of tracking into the destination URL for each of those pages which includes the number on this page, importantly though it only appears to someone if they go through the PPC ad, not to visitors through any other mediums such as organic traffic.
We then report the calls into our online reporting system Clicktelligence which matches the data back to the page the number originates from and then to your PPC conversions. By doing this we can report on all phone calls made by page within your website, when including the data into your PPC campaign we are able to provide accurate conversion data.