At Click Consult, we have found that utilising various ad extensions on our campaigns greatly improves performance. We have implemented these ad extensions on 100’s of campaigns and have assembled proven best practices for each extension. We don’t implement ad extensions to purely improve CTR but will use them to improve overall campaign performance and profitability.
Here are some of the ad extensions that we could employ on your AdWords campaigns:
- Sitelinks Extensions
The sitelinks that appear in PPC ads appear in a number of formats depending on Click-Through Rate (CTR) and Quality Score. They often appear under the main ad content and it has been shown that not only can they improve CTR, but they can also improve conversion rates by sending targeted traffic to more relevant landing pages.
- Call Extensions
An ad that features a call extension will include a phone number as a clickable link within the advert. This is particularly effective for users who view your ads on mobile devices as clicking the phone number link will input it directly into their device, allowing them to contact you instantly.
- Local Extensions
An advert that features local extensions will show additional information to users who are close to the location specified by the ad. This is a great extension for business with a high street presence looking to attract physical traffic directly into their store. However, it is also very useful for displaying a full address, phone number and offering directions.
- Social Extensions
Social extensions link your Google Plus page to your AdWords campaign. This means that all the +1's you have received across your website, on search and on your ads are tallied together and displayed directly in your ad.
- Mobile App Extensions
When users are searching Google on their smartphone or another portable device, they will be able to see and ad promoting the app your business has developed, allowing them to download it directly from the relevant source. This is a perfect solution for businesses that have developed their own apps.
If you would like to know more about the range of ad extensions we can integrate into your PPC campaign and how they can improve its performance, please contact a member of our team.