Pay Per Click Management
The PPC Management service offered by Click Consult places your pay-per-click advertising campaign in the hands of our team of fully certified PPC experts. The expertise of our staff enables us to run campaigns across Google's AdWords, Bing and Yahoo's MSN adCenter, and a number of other advertising platforms with equal proficiency. This ensures the clients we work with can maximise the visibility of their brand throughout their PPC campaign.
One unique aspect of Click Consult's PPC management service is that every campaign we run has a bespoke set of targets set before the campaign even begins. The targets set are based on either direct consultation with the client, or benchmarked based on the performance of previous campaigns. This results driven approach sets us apart from the competition, and our internally developed PPC software, ppcTRAX™ and callerTRAX®, allows us to offer a level of service that consistently delivers an optimal ROI for all our clients.
The monthly Quality Assurance (QA) is a series of tasks and checks that we have developed over 9 years of managing PPC campaigns that are proven to deliver optimal results. Our QA was established through our commitment to offering a results driven service. We are always striving for continual improvements on your campaign, and as a result, all accounts we manage will undergo the QA workflow on a monthly basis, below are just some of these tasks:
- Positions Checks
- Bid Management
- Keyword Audit
- Ad Text Review
- Placement Audit
- Landing Page Reviews
- Budget Reviews
- Account Feedback and Recommendations
We are also committed to offering all our clients 100% transparency throughout the duration of their campaign. Our ability to measure conversions accurately based on our understanding of the various attribution models that exist within PPC advertising ensures that you will always be presented with a precise set of results.
The technologies we have developed, ppcTRAX™ and callerTRAX®, have been built to allow us to customise them so they are tailored to suit the requirements of each campaign, having our own software means that we are never confined by the limitations of third party technologies. You can track how every penny is being spent so you can be confident that your campaign is being managed by the best people for the job. We also offer complete transparency, enabling all of our clients to be sure that their PPC budget is being used in optimally to improve performance.
We are fully qualified at staff and agency level with the following certifications:
- Google AdWords Certified Partner
- Bing Ads Accredited Professionals
We also have individuals within the PPC team that are certified as Google AdWords Qualified Individuals in 'Search Advertising', 'Display Advertising' and 'Reporting and Analysis' and also the Google Analytics Individual Qualification.
Click Consult have been working with PPC advertising since 2003, and in that near decade we have continually helped clients with small to large budgets achieve an incredible ROI. If you would like to benefit from our PPC Management service please contact us, or if you would like to read about our success stories, have a look at our PPC portfolio.