Click Consult

Conversion Rate Optimisation

Conversion Rate Optimisation, or CRO, is the process of improving the volume of sales or enquiries generated by your website. Click Consult will test your website to find the most effective pages, layouts and marketing strategies, we then build on these to improve your conversion rate. So, how do we do it?

Free, no obligation review - Click Consult’s specialists look at the Analytics data to see if there are any obvious issues that need addressing before we analyse your website fully.
Analysis report - Our experts examine your Google Analytics data and buying trends to spot any issues that are affecting conversion rates.
Monthly report - We allow you to use Click Consult’s sophisticated software to generate an overview report on the monthly performance of your website.
Recommendations - We make a series of suggestions for ways to improve your conversion rate which your account manager will help guide you through.

Over the last few years we have seen an average improvement in CRO of a staggering 89%. For one client this resulted in a 13% increase in business, but don’t take our word for it; here is what our clients think of our CRO service...

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Our Blog

17 May

Three Great Ideas for Automated Google AdWords Rules

Paid search can often reek of deja vu. How often do you find yourself making repetitive tasks within AdWords, particularly when working on large campaigns? The ‘automate’ feature in Google AdWords can help you to better manage your campaigns, increase their efficiency and relieve some of the monotony. Below are...

Written by Simon To @ Click Consult

7 May

How You Can Save Lots Of Time When Changing Bids In AdWords

In the latest in our ‘Benefits of AdWords’ ‘Automate’ Feature’ series, Dave Karellen explains how a couple of nifty little tools can help you to update your bids effortlessly. Managing the bids of your PPC keywords can be one of the most interesting parts of optimising campaigns, particularly when you are investigatin...

Written by David Karellen @ Click Consult

30 April

How To Resolve Disapproved Ads & Ensure That Google Isn’t ‘Lying’ To You

As a child, surely you believed in Father Christmas before you walked in on your Dad munching on the mince pie you left out for him, right? Well to some people that work with Google’s PPC software, AdWords, it would appear that Google have been sending out information about ads that some have been falling hook, line and sinker for. Ok, so t...

Written by Marc @ Click Consult

26 April

Future Proofing For Penguin "4"

I’m quite sure that since early March 2013 there has been something at the back of everyone’s mind in the SEO industry, something that we are all expecting to cause major repercussions, something on the horizon that we all knew we needed to be remain wary of... the Penguin “4” update. The announcement was made on 11th...

Written by Andrew Smith @ Click Consult

18 April

Think Big and Solve Problems: Brighton SEO on Content Marketing

The Click Consult team recently attended the Brighton SEO 2013 conference. Here Senior SEO Strategist, Terry Banks, discusses some of the interesting points raised about effective content marketing. Last Friday (12 April) I was fortunate enough to attend Brighton SEO, one of the most popular and respected SEO conferences in the UK, organised by Ke...

Written by Terry Banks @ Click Consult

16 April

Takeaways from #BrightonSEO: The Do's and the Don'ts!

On Friday (12th April) I was lucky enough to venture down to Brighton SEO 2013 - one of the biggest search marketing conferences in the UK. This was the first SEO conference I had ever attended and it certainly won't be the last. I really didn't know what to expect and was pleasantly surprised by just how many search marketers had attended...

Written by Charlotte Chapman @ Click Consult

11 April

Adding Credibility to your PPC Campaign with Social Extensions

With digital marketing, every little helps; especially when it is free and can make a huge difference with your PPC campaign. Adwords Social Extensions launched in June 2011 and integrates your Paid Search Campaign with your Google+ Page. It works a lot like Facebook ‘likes’ and adds a certain degree of authenticity and...

Written by Carmen Dang @ Click Consult

3 April

Benefits Of AdWords’ ‘Automate’ Feature Series – High CPA Notifications

If you are managing a large number of PPC campaigns then you will know that you have to keep an eye on each individual campaign’s performance as even if the overall account performance is good, one campaign could be languishing if unchecked. There are two main types of checks that should be regularly carried out on campaigns. One is t...

Written by David Karellen @ Click Consult

28 March

PPC Power – As Seen in The Drum

Here at Click Consult, we want to help businesses to make the most of their pay per click campaigns, maximising their return to help them grow and exceed their performance goals. We have developed PPC Power as a gateway to conduct a thorough analysis on any existing PPC campaigns, which will identify areas that can be tweaked to improve efficiency...

Written by Alan Reeves @ Click Consult

25 March

Google Enhanced Display Campaigns

For those who have already switched to Google’s Enhanced Campaigns for the Search Network, you may realise that you can now enhance Display Campaigns, select specific ad groups and upgrade to the new bid adjustments. You can now Enable custom bids, so you can create more specific targeted ad groups and bid on specific keywords with...

Written by Simon To @ Click Consult

19 March

Gaps in Analytics Data in AdWords

Sometimes conversion tracking is not enough and we have to look beyond the traditional AdWords conversion code to find the real value of our keywords. After all, there are more complicated things we’ll want to track than a lead or a sale. Analytics allow us to track multiple actions and interactions with a site and also offers the added bonus...

Written by Marc @ Click Consult

19 March

Announcing: "The Short Cutts" All of Matt Cutts Videos Summarised into Actual Answers

If you’ve ever watched a Matt Cutts video in which his answer starts “Well, you know, that’s a real interesting question, hmm, it reminds me of when…” and thought “oh man, just get to the point!”, then we’re here to help. Matt Cutts is lovable head of Webspam at Google and much to his credit...

Written by Mike Payne @ Click Consult

13 March

The Effect Of Page Load Times On Conversion Rate.

Page load time is the lapsed time between the moment a user requests a new page and the moment the page is fully rendered by the browser. A slow landing page can radically impact your conversion rate & bounce rate. Page speed impacts Google Adwords landing page quality score and is now officially a Google page ranking factor. Thi...

Written by Joseph Pizer @ Click Consult

5 March

Add a user to Google Analytics – How to guide

So you want to give someone access to your Google Analytics without handing over your own login details. There are a couple of things you need before we get started: 1. The person you want to give access to will need a Google Account. This does not need to be a gmail account, you can sign up for a Google Account...

Written by Alan Reeves @ Click Consult

18 February

Google Enhanced Campaigns – Why Switch Now

Following on from our earlier blog (Google's Enhanced Campaigns: 10 Things You Need To Know), there has been much discussion about why they should be adopted sooner rather than later. We have begun to move accounts to the new setup, but have you yet, or are you a little bit in denial over what it will mean for your account? That’s ok, but...

Written by Marc @ Click Consult

7 February

Google's Enhanced Campaigns: 10 Things You Need To Know

Ehanced Campaigns are one of the biggest updates Google has made in the last couple of years. The main difference between standard and 'Enhanced Campaigns' is the way you can target users by device, but there are also several other updates: All campaigns will need to be migrated to enhanced campaigns starting tomorrow by the end of Q2 2...

Written by Alan Reeves @ Click Consult

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