“A fanatic is one who can’t change his mind and won’t change the subject”- Winston Churchill. We know that PPC gurus love Google’s Keyword Tool and Traffic Estimator. Like an old winter coat, it’s welcoming, familiar and, most importantly, it gets the job done. However, it is
about to be laid to rest; gone fore...
Written by Carmen Dang @ Click Consult
Paid search can often reek of deja vu. How often do you find yourself making repetitive tasks within AdWords, particularly when working on large campaigns? The ‘automate’ feature in Google AdWords can help you to better manage your campaigns, increase their efficiency and relieve some of
the monotony. Below are...
Written by Simon To @ Click Consult
In the latest in our ‘Benefits of AdWords’ ‘Automate’ Feature’ series, Dave Karellen explains how a couple of nifty little tools can help you to update your bids effortlessly. Managing the bids of your PPC keywords can be one of the most interesting parts of optimising campaigns,
particularly when you are investigatin...
Written by David Karellen @ Click Consult
As a child, surely you believed in Father Christmas before you walked in on your Dad munching on the mince pie you left out for him, right? Well to some people that work with Google’s PPC software, AdWords, it would appear that Google have been sending out information about ads that some have been falling
hook, line and sinker for. Ok, so t...
Written by Marc @ Click Consult
I’m quite sure that since early March 2013 there has been something at the back of everyone’s mind in the SEO industry, something that we are all expecting to cause major repercussions, something on the horizon that we all knew we needed to be remain wary of... the Penguin “4” update.
The announcement was made on 11th...
Written by Andrew Smith @ Click Consult
The Click Consult team recently attended the Brighton SEO 2013 conference. Here Senior SEO Strategist, Terry Banks, discusses some of the interesting points raised about effective content marketing. Last Friday (12 April) I was fortunate enough to attend Brighton SEO, one of the most popular and respected SEO
conferences in the UK, organised by Ke...
Written by Terry Banks @ Click Consult
On Friday (12th April) I was lucky enough to venture down to Brighton SEO 2013 - one of the biggest search marketing conferences in the UK. This was the first SEO conference I had ever attended and it certainly won't be the last. I really didn't know what to expect and was pleasantly surprised by just how
many search marketers had attended...
Written by Charlotte Chapman @ Click Consult
With digital marketing, every little helps; especially when it is free and can make a huge difference with your PPC campaign. Adwords Social Extensions launched in June 2011 and integrates your Paid Search Campaign with your Google+ Page. It works a lot like Facebook ‘likes’ and adds a
certain degree of authenticity and...
Written by Carmen Dang @ Click Consult
If you are managing a large number of PPC campaigns then you will know that you have to keep an eye on each individual campaign’s performance as even if the overall account performance is good, one campaign could be languishing if unchecked. There are two main types of checks that should be regularly
carried out on campaigns. One is t...
Written by David Karellen @ Click Consult
Here at Click Consult, we want to help businesses to make the most of their pay per click campaigns, maximising their return to help them grow and exceed their performance goals. We have developed PPC Power as a gateway to conduct a thorough analysis on any existing PPC campaigns, which will identify areas that
can be tweaked to improve efficiency...
Written by Alan Reeves @ Click Consult
For those who have already switched to Google’s Enhanced Campaigns for the Search Network, you may realise that you can now enhance Display Campaigns, select specific ad groups and upgrade to the new bid adjustments. You can now Enable custom bids, so you can create more specific targeted ad groups
and bid on specific keywords with...
Written by Simon To @ Click Consult
Sometimes conversion tracking is not enough and we have to look beyond the traditional AdWords conversion code to find the real value of our keywords. After all, there are more complicated things we’ll want to track than a lead or a sale. Analytics allow us to track multiple actions and interactions with a
site and also offers the added bonus...
Written by Marc @ Click Consult
If you’ve ever watched a Matt Cutts video in which his answer starts “Well, you know, that’s a real interesting question, hmm, it reminds me of when…” and thought “oh man, just get to the point!”, then we’re here to help. Matt Cutts is lovable head of
Webspam at Google and much to his credit...
Written by Mike Payne @ Click Consult
Page load time is the lapsed time between the moment a user requests a new page and the moment the page is fully rendered by the browser. A slow landing page can radically impact your conversion rate & bounce rate. Page speed impacts Google Adwords landing page quality score and is now officially
a Google page ranking factor. Thi...
Written by Joseph Pizer @ Click Consult
So you want to give someone access to your Google Analytics without handing over your own login details. There are a couple of things you need before we get started: 1. The person you want to give access to will need a Google Account. This does not need to be a gmail account,
you can sign up for a Google Account...
Written by Alan Reeves @ Click Consult
Following on from our earlier blog (Google's Enhanced Campaigns: 10 Things You Need To Know), there has been much discussion about why they should be adopted sooner rather than later. We have begun to move accounts to the new setup, but have you yet, or are you a little bit in denial over what it will mean for
your account? That’s ok, but...
Written by Marc @ Click Consult
