Google to Pour More into Android
Posted in Web Development & Design by John on 31st of January, 2011
Google isn’t happy. Mind you, when is a company as large as Google ever happy? Recent grumblings eminating from the business are suggesting that the higher-ups aren’t too pleased with Google Android’s performance against Apple and its App Store. But Google aren’t willing to cut Android adrift and let it stagnate. In fact, the new strategy moving forward seems to be quite aggressive, and represents a strong long-term strategy to overthrow Apple from the top of the mountain. The first strong decision made by Larry Page? Dozens of app developers are in line to be signed up to work on projects exclusive to the Android store. Google certainly needs them – the Android store currently has just over 100,000 apps in its marketplace, whilst Apple can boast more than 350,000. The selection of choice for Android does need bolstering if it is to seriously compete with Apple, and Google are fast tracking these plans so as they can bear fruit as soon as is feasibly possible. Google are looking for those with apps already in development or those with solid plans for creating something unique (read: the young and hungry). Sales through the Android store/Google app market are expected to reach $15.1 billion – three times as much as last year. We’re massive fans of mobile web development when it comes to increasing revenue when internet marketing, and creating apps for those searchers on the move is a great way to make their life easier when they want to purchase something quickly. The mobile market is expanding at an incredible rate, and having a mobile arm of your business constructed through eCommerce web development that makes shopping on the go easier than ever for your target user base, is a great way to improve sales and ROI, as well as improving your reputation.