A tablet a day may keep the visitor away!
As a lover of all devices that can be connected to the web – be it laptops, smart phones, game consoles or smart TVs, it’s the tablet computer that intrigues me most. Being the proud owner of an iPad and a Google Nexus 7 (greedy, I know!) and hopefully soon to be the owner of an Amazon Kindle Fire HD (if my other half is reading this – pullleeease, yes, I really do need one!) I am never far away from my most beloved gadget.
As any tablet owner will tell you, it’s a common occurrence to browse sites that have not been optimised for the mobile arena. One site may look perfectly fine using a typical desktop computer with a 19” screen. However, when viewed using a tablet with a 7” or 10” display it can become difficult to navigate/read without having to constantly enlarge the text. This makes the user experience a tad frustrating and as such I have actually made a mental note of which of my favourite sites to view on my desktop computer as opposed to those that read nicely on my tablets.
With the emergence of cheaper tablets flooding the market in the past 6 months (namely the iPad Mini, the Google Nexus 7” and the Amazon Kindle Fire HD) the amount of people who are consuming content on the web via these devices is growing at what seems like an exponential rate. I’m fairly certain that the number of people using tablets in the UK will increase even further on 25th December!
Indeed, if we take a look at a recent article by eMarketer (source: http://www.emarketer.com/Article.aspx?R=1009498&ecid=a6506033675d47f881651943c21c5ed4) we can see that by 2016 nearly half of the UK’s internet users will use a tablet to browse the web:
This begs the question – is your site a joy to browse using a tablet? Or, is it an unmitigated disaster that is actively turning customers away and into the nearest arms of your competitors?
If it’s the latter then have no fear! We can build you a site using responsive web design which means your web site will display perfectly on any mobile device including the latest tablets and smart phones.
(Image source: http://en.wikipedia.org/wiki/Responsive_web_design)
Make sure your business doesn’t miss out on this major paradigm shift in how people are consuming content on the web!