Use Of Animations In Web Design

Animation is a very powerful tool. The movement caused by something that has been animated attracts the user’s eye straight away and makes them read the message that it is portraying. However, like all things that are powerful, animation should be used sparsely on a website in order for it to be effective. If you have too much animation on your website, the movement ceases to attract the user’s attention and instead detracts from the message of the website.

At Click Consult we know how movement within the page can help your website, and equally we know how too much movement can be distracting for potential customers. Our experienced team of web designers will ensure that we use just the right level of animation on your web design work so that your website is effective.

For example, it’s a good idea to feature a subtle animation on your website drawing visitors’ attention to your phone number. It’s also a good idea to maybe have one of your key features animated so visitors know what makes your website different from your competitors. Play.com has its free delivery message animated, for instance.

However, if you were to have your phone number animated, together with your USP (unique selling point) and also have some banners, adverts, flashing buttons and an animated logo, your web design would become a mess of animation that would confuse and disorientate the user.

Less is more with animation; you need to use it wisely for it to be effective.