Thoughtful Use Of Colour In Web Design

With a display created from coloured light, the computer is the perfect place to play with colour compositions. Web pages consist of a series of shapes of various hues, arranged within a frame, and it is important that these work together. Web design provides the perfect scenario for those with an innate sense of colour to use their skills, but sadly this is not the rule. Many websites display loud, clashing schemes while designers who are afraid of colour stick to dull, neutral options.

Colours provoke emotional responses, and these should echo the personality of the company behind a website. Areas in bright shades ought to hold significant information, as the eye will be drawn to them first. At the same time, all written content needs to be comfortable to read, so the contrast between text and background is important. For content which must be easily read by all visitors, the combination of black type and a white background is unbeatable.

If the overall contrast of a page does not work when viewed in greyscale, then the page will fail in colour. Looking at a page in greyscale also shows whether search marketing content is readable or, as is common, the background is too dark and the text too pale. White is powerful in its ability to change the relationships between other colours on a page. It can give a sense of space or draw attention, if used sparingly amongst darker shades. At Click Consult we have the experience to bring colour to your website in a way that works.