Avoid Building A Bad Website For Search Engines
A good website should receive hundreds of unique visitors each day while others only get a handful. This can be attributed to the fact that a website has been designed badly and is the reason the potential success is compromised, or hindered. This article is about how to NOT build a website.
Don't build your website using a ‘frameset’. Framesets save time but search engines don’t like them as it makes following links and reading the text difficult. You can try using a ‘no frames tag’ which may help.
If you build your website purely in flash, then you are building badly. While they look fantastic to a human, they limit search engines because they cannot read Flash, so your web page becomes an empty HTML page to them. Search engines cannot read your site and in turn cannot index it.
Websites which are bed for SEO purposes often include more graphics than text in the content. If your website relies heavily upon graphics then make sure you insert great content alongside. Search engines like sites which have a lot of content that they can easily find, understand the main theme of, and index.
Leaving out meta tags is a really bad move. Clear concise title tags are good for search engine indexing, but keep them to 10 words or perhaps less and include the product description at the beginning.
JavaScript may look pretty but isn't very search engine friendly. Search engines have problems understanding JavaScript and may even ignore a site written predominantly in this language. Try linking it as a separate JavaScript file instead.
Most of your traffic will most likely come from a handful of good search engines instead of thousands of ‘little’ ones, so focus on these instead. The best plan of course, is to outsource your web design to a professional web design company, who will know exactly how to deliver the website you need, with all the functionality and great appearance to make it a real boon for your business, and search engine friendly too.
