So you want to redesign your website?

Change has been happening since the dawn of time. Natural evolution has kept things flowing and changing to keep up with ever evolving environments. And so too does the internet change and evolve. So why shouldn’t you change and evolve your website design to keep up with the changing times around you?

The answer is simple. Redesigning your website can be great news for your profits and your current client base. If, of course, your current web design is actually repelling prospects instead of luring them in. That means a redesign is necessary and a great idea. But if it works as it is and it isn’t broken, don’t try to fix it. Chances are you will not see a huge return on your redesign investment and it will essentially be a waste of money.

Alienating your customers

Go have a gander at what the most popular websites today looked like a couple of years ago. You will see that not much has changed at all. And why is that? They have not redesigned and they have not changed because of customer familiarity with their web design. People do not like change, even though it has been happening for billions of years.

Something about this natural occurrence seems unnatural to us and many don't like it - at first anyway. People are also creatures of habit.

If they like something the way it is, if they are used to it as it is and they don’t expect it to chance then you could be facing the prospect of alienating your current clients. In tough economic times the only thing you can afford to do is convert more prospects into loyal and paying customers.