Tone, Colour And Contrast In Web Design

Request A Free Website Analysis

July 12th, 2010 by James

Web design relies upon the skilful use of colour in order to, firstly, delight the eye, and secondly, draw attention to certain areas of the page. The overall use of colour must be balanced or the design will feel off kilter, with clashes or nauseating combinations sending visitors scurrying away from the site.

Mastering the use of colour is not enough on its own to make a web design succeed, though, as the elements of tone and contrast are perhaps even more important in making the finished look work. For the colour blind, a page that makes sense without relying on colour to indicate that, say, a certain phrase is a link, or that a particular link has been visited, is much easier to use.

Ensuring a page works for everyone means making it work first in greyscale, perhaps using variations in tone to indicate page elements such as links, or basic styles such as underlines. Viewing a site with colour turned off also gives a feel for the contrast and how readable all the text will be for every visitor, not just for those who are colour blind.

If a page works in greys, whites and blacks, it will be much more likely to succeed than one which does not, even though the colours might be beautiful. This is because the emphasis is always on ease of use and readability. At internet marketing company Click Consult we know the differences between tone, colour and contrast and understand how to use them on the pages of your website.

Bright Colours Can Enhance A Web Design
Using vivid colours in a web design… can be tricky. It is all too easy to mismanage bright combinations and end up with a loud and messy-looking website. However, avoiding the brighter hues altogether can leave a site looking dull...
Thoughtful Use Of Colour In Web Design
With a display created from coloured light, the computer is the perfect place to play with colour compositions. Web pages consist of a series of shapes of various hues, arranged within a frame, and it is important that these work…...
Harmonising colours in your web design
Colour is a huge factor in your web design…. Choosing the right colours to attract and keep the attention of your chosen target market is vital to the success of your website’s design. In order to choose the right...
Web Pages Should Have A Logical Order
When visitors read web pages… they make assumptions, based on previous experience, about what will happen next. Usually, after entering details into a form, one would expect a button to appear below allowing one to submit the information. It could...
Colour in web design has an impact on your traffic
Colour is important to people; different colours make people react in different ways and can make them react in either a negative or positive way. Now when it comes to website design… there are many factors that go into the...