SEO For Graphics Addicts

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August 4th, 2010 by Richard

Unfortunately for web designers with an artistic style, search engine spiders are attracted to text and hyperlinks rather than graphics and Java content. It’s important to make sure that you maximise your website’s potential to grab customers, so search engine optimisation has to be part of your marketing strategy. However, if your business is all about the way you present yourself online, be it in terms of glorious graphics presentation or whizzy interactive content, how do you find a way around that text bias?

What if you are trying to sell graphic art online, or you need to show your prowess in Flash animation?

Well, if you can design around the non-text content and ensure that your titles are relevant and you have links to pages that are text-rich, interesting and demonstrate your knowledge and expertise from a technical point of view, then those spiders won’t pass you by.

There are clever ways to use backgrounds and text colours to enhance the visual impact of your narrative, breaking it up into short paragraphs with headings (the ‘h’ tags in your source code) and using relevant keywords throughout. Don’t forget to use keywords in your website navigation links too – that way you control the direction you want viewers to take – through the visual content to the information, whilst attracting the attention of those digitally created arachnid friends.

At Click Consult, we offer search engine optimisation and consultation services at every stage of your campaign, from website planning and development to implementation. With an industry-leading SEO agency on your team, results will speak for themselves.

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