Is The Best Web Design Always Simple?

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June 14th, 2010 by Richard

Usually, it is wise to follow the generally accepted advice that a website’s design should be kept as simple and straightforward as possible, in order to allow visitors to use it more easily and for it to have benefit for your internet marketing strategy. There is also a sense that minimal, clean designs appear more elegant and upmarket than cluttered pages heaving with showy decoration. However, there are always exceptions to rules and in certain cases a business or organisation may require a complicated web design, allowing a large number of items to be displayed on each page.

One example of a website, which is hugely successful and yet has many elements struggling for space on its pages, is that of the company Amazon. Now that the business is so well-established, it would be a mistake for any designer to tinker with the site’s design too much, as visitors are extremely familiar with how it works. Any changes could cause confusion and upset for returning customers expecting the website to behave in a certain way and to look roughly the same as the last time they used it.

There are other examples of websites, such as those run by hospitals or government departments, which have to supply information to lots of users at different levels. It would be impossible to create a minimal site that meets all these needs, so the goal is to make using the site as simple as possible through careful and thorough organisation.

At web marketing agency Click Consult we have the experience to create the right kind of web design for your needs.

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