How Content Strategy Can Improve A Website
April 19th, 2010 by James
Web design professionals know that the content of a site is important but may not have considered a content strategy. As the term suggests, this involves planning the specific content needed by a site. It is also about organising the acquisition of content and determining how and where to place it on the page.
A content strategist can be employed to deal with this or it might be carried out by an existing member of the web development team. A suitable plan involves analysing what content would be most useful for a site’s intended visitors. Ideally the writing should be more than merely text with relevant keywords. Instead it ought to echo the tone and messages of the company’s internet marketing campaign, so that visitors directed to the site are not surprised by what they find. Information that is useful and will remain so into the future and other more time-dependent content needs to be vital and engaging. Other types of content may be included which complement the writing such as videos, images and sound clips.
Content benefits from thoughtful arrangement that makes it easy for visitors to find items and to move logically from one section to another. This can be likened to exhibits inside different rooms in a museum, with the content strategist taking on the role of curator. If everything has been optimally set in place, there will be benefits for SEO and visitor traffic. At Click Consult we prioritise content so that it can be used to best effect.
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Nice post about one component of content strategy. It’s important to acknowledge that content strategy does not just plan for what content goes on your site and where. It goes further to define who’s responsible for it; how decisions get made about it; how it gets created, approved and published; and how it is maintained after it launches.