Bright Colours Can Enhance A Web Design

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August 4th, 2010 by James

Using vivid colours in a web design can be tricky. It is all too easy to mismanage bright combinations and end up with a loud and messy-looking website. However, avoiding the brighter hues altogether can leave a site looking dull and muted, or even worse, lacking in personality, a bit like a person who always wears beige in order to avoid making a colour faux pas.

Many experts like to advise that certain colours convey particular meanings, such as green being restful and red being fiery, but this is an over-simplification. There are many different types of green and red, with vivid lime green being more zestful than restful, and dark red appearing sombre rather than passionate. Each unique hue should really be considered on its own merits, and combinations should be looked at thoughtfully. When using vivid colours, it can be helpful to begin with one colour and then match others against it. Alternatively, an existing colour scheme can be used; this can be natural, such as the colours in a bunch of flowers, or man-made, like the combination of shades found in a favourite rug.

Sometimes, just one or two bright colours can give a website an overall feeling of brightness, while the rest is fairly neutral. In fact, neutral shades can enhance colourful areas nearby, making them appear brighter by contrast. That is why a grey background can be useful when assessing colours on screen.

Here at web marketing agency Click Consult, we know how to use bright colours effectively if a web design requires it.

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