Bland Web Design Could Harm Your Brand

Request A Free Website Analysis

July 6th, 2010 by James

Since usability and content are key to the success of websites, all too often the actual web design is pushed further down the list of priorities with the result that a timid, rather dull aesthetic is produced. This is likely to be indistinguishable from the design of other, similar websites, and, like painting walls magnolia, it gives the impression that the main aim of the site is to avoid offence.

While there are probably few organisations which would wish to risk offending customers, owning a lacklustre, unmemorable website could be almost as harmful for business. The problem with neutral, featureless design is that it gives no impression of a brand. There is no feeling of personality in a series of regular boxes with a beige or grey colour scheme, and such extreme attempts at tastefulness can lose all impact as they blend in the memory of visitors with countless similar sites.

While careful web development may well have ensured that such a website works faultlessly, it may never fill web surfers with joy unless the spirit of the business, company or brand is represented in some way that makes the site stand out in the sea of regular waves that makes up the Web. Aspects of colour, composition and typography can be used in many ways to express the feeling behind a site and provide atmosphere, turning a collection of soulless rectangles into an experience; a space that makes people want to linger.

At internet marketing company Click Consult, we understand the importance of representing a brand through web design.

Top 5 Web Design Basics
Every website is different, and needs to be treated differently. Even if you lifted and pasted the code of your competitor’s website onto your own pages (which we do not recommend), your site would inevitably end up with its own…...
Images: The modern draw card
Those in advertising and marketing who have studied their vocations tirelessly will tell you that the modern day society is one based on its perceptions of images. Whether it is film, television, the internet or any other form of electronic…...
The Web Design Questions You Need To Answer
The choice between hiring a web designer or doing it yourself can be a hard one, particularly if you’re on a tight budget. Thousands of small business owners jump straight into web design, feeling that they’re better off investing in…...
Raise your Glasses to Creativity!
We’ve seen a bit of bad news for Guinness (our favourite tipple!) this morning, as manufacturers Diageo announced that they’ve missed analysts’ forecasts for its products. They also underline the possibility of similar results for the future, as the economy…...
When To Use Images In A Web Design
It might seem odd to even wonder about using images in today’s image-centric web design… world, but the fact that images are so often used does not mean that all web pages are automatically better off with an image. It...