Comments on: So you want to redesign your website? http://www.clickconsult.com/internet-marketing-blog/web-design/about-web-design/so-you-want-to-redesign-your-website.html Just another WordPress weblog Mon, 23 Jan 2012 19:18:52 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Ed Fry http://www.clickconsult.com/internet-marketing-blog/web-design/about-web-design/so-you-want-to-redesign-your-website.html/comment-page-1#comment-5450 Ed Fry Wed, 29 Jul 2009 09:48:26 +0000 http://www.clickconsult.com/Internet-Marketing-Blog/?p=2438#comment-5450 I agree with your point about it alienating loyal customers who want the "usual", but re-designing a whole website is a lot of work - could your resources be plunged into something else like building upon your links program or article marketing or something. Remember, you've already acquired your lead before they see the webpage. They don't judge your page on how it looks until they've landed on it like when they click on a search result - in other words, they've already an interest in your website. If they were a truly qualified lead, then the aesthetics of your site (whilst important) would surely not matter so much? I agree with your point about it alienating loyal customers who want the “usual”, but re-designing a whole website is a lot of work – could your resources be plunged into something else like building upon your links program or article marketing or something.

Remember, you’ve already acquired your lead before they see the webpage. They don’t judge your page on how it looks until they’ve landed on it like when they click on a search result – in other words, they’ve already an interest in your website. If they were a truly qualified lead, then the aesthetics of your site (whilst important) would surely not matter so much?

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