Keep customers in the loop

Request A Free Website Analysis

August 13th, 2009 by Richard

When you are running a commercial website you are always looking for a conversion from traffic to sales among your website visitors. Now, keeping your customers informed is a great way to keep them coming back to your website when you have new stock.

Keeping customers in the loop may not be the easiest thing in the world, but in making it easier for them to stay informed you are guaranteeing yourself future sales. Making life easier for your visitors starts with your web design. You need to include certain things into your web design that will help your customers stay informed at all times.

Information station

One of the most popular ways of keeping up with current information is through an RSS feed. Offering your website visitors an RSS feed is a great way to make it easier for them to receive new information about your website or business. They don’t even have to come to your website to get updates on your blog, product launches and more.

Some of your customers will know nothing about RSS feeds or simply don’t use them. Allow these people to easily bookmark your website. You can use conventional bookmarking tools and social media bookmarks for a wider reaching appeal. The third way to gain valuable information and always keep in contact with customers is through email. Offer opt-in mailing lists that your visitors can subscribe to.

This way you have the opportunity to market to them using various internet marketing methods for months, if not years, after their initial visit to your website. And again, an email newsletter takes the information to them, they don’t have to come looking for it.

Deciding On The Type Of Information To Go On Your Website
The information you decide to put in your new website… is of the utmost importance. Yes, an attractive website will look good to your visitors, but without specific information, your visitors will not stay long. Think about exactly what the...
Web Design Equals Online Success
Online trading means your customers do not come to your shop and do not deal with a sales person behind a counter. Our website is the face you show your clients, it is your shop and your sales people. It…...
Focused Website Design
Websites are designed and created for a specific reason. A website is created because you want people to come and visit it to read the information you give them. Business websites are created to communicate with potential customers and show…...
Professionalism versus Las Vegas
Think about this scenario for a minute; what attracts people to funfairs? It is the over-the-top atmosphere of flashing lights, never-ending movement, loud music, colour and fun. Now hold that image in your mind and switch to your website. The…...
Visitor Friendly SEO
The ultimate goal of any private sector website is to make money. A website needs to generate traffic and then convert that traffic into paying customers, all the while ensuring that marketing, development, and other costs are less than the…...