Harmonising colours in your web design
June 15th, 2009 by Richard
Colour is a huge factor in your web design. Choosing the right colours to attract and keep the attention of your chosen target market is vital to the success of your website’s design. In order to choose the right colours, it takes research into trends and your target audience.
In order to make your colours gel together takes knowledge of colour theory. Knowing colour theory inside and out will help you choose colours that create harmony together. Harmony is preferred above discord as it keeps your visitors happy and can help to turn them into customers.
Happy harmonising
When you are looking at colours for your website you will, undoubtedly, familiarise yourself with the colour wheel. Once you know the colour wheel, you can look at colour combinations that work. Analogous colours are those that are buddies on the wheel, they sit right next to each other and make sweet harmony together. Complementary colours are positioned directly opposite each other on the colour wheel and they make each other stand out more.
These colours contrast with each other and create brighter and more vivid combinations than analogous colours do. You can also use the colours that form a colour triad. You do this by placing an equilateral triangle on the colour wheel. These colours will add some energetic life to your colour scheme. If you are still hard up for a solution to the colour side of your web design then look to nature. The colours found here are generally easy on the eyes and harmonious, even if they don’t conform to the theory of colour as humans have defined it.
Obviously, colour and smart design can capture attention but unless your website offers users what they are looking for then they won't hang around for long or return another time – so make sure that you have the website content to back up your design.
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[...] for. Austere and formal colours are what other businesses and business professionals are after. Choose your colours carefully, you don’t want to scare your customers away, you want to welcome them in and make them [...]