Direction Through Design
September 16th, 2008 by Click Consult
Direction crops up in a manner of different ways for a good web developer. Through good web design it is impossible to direct visitors through a particular process while on your site and persuade them to navigate to your most beneficial pages. It is also possible to direct visitors through the most effective placement of content and other elements on your web page.
The eyes are naturally drawn to the top left of a web page. Most visitors expect to see the logo and header for a website with the navigational options falling immediately below this (whether horizontal or vertical). The Back button of the browser is used by a lot of visitors as an extra section to your navigation meaning that eyes will again be drawn to the top left of the screen.
Finding, or determining, the fold of a page should come easy to anybody experienced in web design. This is the section that is immediately viewed without having to scroll or navigate around the page at all. As the content above the fold is always displayed first this again provides a sticky section to a page where many viewers will see the content.
Depending on the purpose of your website, and more specifically each page, web design will usually mean the placement of the most relevant items in these hot spots on the web pages. Branding, advertising, and capture forms are just some of the elements that might demand the most prominent positions and attract the most attention.
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Web design is a process of conceptualization, planning, modeling and execution of electronic media content delivery via internet. The intent of web design is to create a web site and a collection of pages that reside on a web server/servers and present content and interactive features to the end user in the form of web pages.
Web design is about much more than creating a design that is fresh and appealing. Any website that wants to be successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors.
In the process of web design, direction is most often portrayed by the images on the page. But you can impose direction through the placement of elements on the page, and with lines especially when they have arrow heads on them.
Direction in design provides mood and atmosphere. Direction gives the illusion of movement within a design. The elements of design are the basic building blocks of all design projects. The elements of design include lines, shapes, texture, color and direction.
Direction is a basic element of design. Direction is a way elements in your design are facing, lined up or positioned. It’s more than layout, as a design with just element can have a direction if that element suggests a direction within it.
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