Traditional marketing methods are, when it comes down to it, selfish. The aim of marketing is to persuade the customer into doing what the business wants them to do. In the cynical world of the internet, viewers won't even look …

There are many ways in which online press releases… differ from their traditional contemporaries. Old style press releases are simply too dry to work in their traditional form online. One thing that hasn't changed, however, is the writing.
The principles

When composing an online press release, you can generally choose between writing in the first person, using 'we', or third person, using 'they'. In general, both tones have their positives, but when it comes to online press releases, third person…

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming…

The press releases of today have evolved from those of yesteryear. The internet has revolutionised the press release and made it more accessible to more people and companies. Online press releases have taken preference to those in hard copy publications.…

The 'inverse pyramid' is something taught at the start of the year for every first-year journalism class. The concept is simple. The most important piece of information is placed at the top of an article with the next most important…

Online marketing is extremely competitive; to be successful you have to keep ahead of the pack and utilise all means to bring brand visibility. Press releases are the most cost effective way to focus attention on your business. Unfortunately too…

An online press release… can generate much needed publicity for your company and lead some strong web traffic straight to your company website. The benefits are great and the process is relatively easy in theory but writing an online press

Your business relationships with the public will be a huge factor in your business popularity and your publicity. Hollywood stars have their publicists and large companies have their public relations agencies. But what does a young, start up company have?…

To achieve success with an online press release… you should literally think of it as your virtual newspaper boy on the street of the Internet waving your press release. That is why your press release must be worth it, or

An online press release… is one of the most powerful publicity tools available to you because the power of the internet is virtually limitless. An online press release can be far more powerful in gaining good publicity than its printed

Writing online press releases… is not difficult; it becomes an art, through, to write press releases that are attention grabbing. All newbies have to start somewhere and having a general guideline handy can save a lot of wasted effort. The