In a recent online forum between journalists and marketing organisations, one of the things that was brought up again and again was the subject of annoyance. Businesses put their reputation at risk… with the media and with regular internet users

A lot of companies treat their press releases as yet another way to distribute their marketing message. The tone of the piece, the graphics and even the design all look much the same as any other piece of marketing material.…

Press releases are a marketing tool. There’s no doubt about that. The thing is that they’re most often used to promote events. Whether it’s about a product launch, a re-branding effort, or the release of a new study, a press…

A lot of companies are using their online press releases as a support… for their website. This can be through the use of SEO within the press release, or simply through generating interest across the internet. There is one thing

An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release… go well beyond the traditional news makers, news is still central to online press releases. For your press release