Internet Marketing Blog » writing emails

Growing Your Business Via The Internet

Richard — Thu, 02 Dec 2010 09:01:37 +0000

Everyone who uses the internet knows the annoyance of receiving spam emails. It is one of the hurdles to overcome for any company starting to use email marketing. From the outset, ensure that you employ only email addresses for which you have permission from the owner. It may be tempting to make use of email addresses from a bought list, but if you do not know how the addresses were obtained, or are not sure of the credibility of the organisation providing them, then do not touch it. To gain a reputation as a company who uses spam is to severely damage the standing of your business, and it is simply not worth it. Apart from this damage to your name and character, it is likely that the emails will be quickly deleted by the recipients, so no business would result from that quarter anyway.

Here at Click Consult, we have experience and know-how in using email marketing and internet marketing and we can guide you away from the mistakes that internet marketing newcomers may make. Our expertise covers not only the technological side but the wider area of marketing as well and as we are researching and developing our services all the time, you will benefit from the most up to date knowledge.

Once you have a good email marketing campaign up and running, with email access to customers who are happy to hear from you, the benefits to your business will be clear evidence of the correctness of your decision to use internet marketing.

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Communicating With Affiliates

Click Consult — Fri, 22 Oct 2010 08:07:38 +0000

Many affiliates are signed up to multiple merchants and receive communications from them all. It can be difficult to ensure that your communications are reaching, and being read, by your affiliates. When you recruit affiliates, try to set a number of weekly emails that will be sent out to affiliates with a round up of all the news that week. If affiliates know when you are sending an email, they will look out for it. If you have special offers or important news, concentrate on the subject heading so that your affiliates will spot it and read the information.

Use your brand name or image on the emails to clarify that you have sent the email, and make them easily identifiable as being from your company. Many people just don’t have time to read every email, especially if they also receive large amounts of junk emails and spam. Your brand will be instantly recognisable to them and, as such, will be read. When you have typed your message, check carefully for any errors in the spelling or details. Many affiliates will copy and paste your information without checking and any typing errors may be seen by customers and attributed to your company.

When you are providing details and information to affiliates, try to keep it to a minimum so you don’t overwhelm them. Deliver the information in a format which is easy to read and digest, such as using an Excel document. Here at web marketing company Click Consult, we have the necessary expertise to communicate with affiliates in a user friendly manner, whilst ensuring all product information and offers are up to date, keeping your business running smoothly.

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Using Your Communication Skills Online

Nick — Thu, 14 Oct 2010 08:10:03 +0000

If you’re used to doing business in person, whether in a sales environment or face-to-face customer services, then communicating online can be a challenge. Internet communication is notorious for misunderstandings, as people can’t see your expression or hear your tone of voice to know what you’re really saying. Non-verbal communication normally accounts for a large part of our understanding of the messages we’re given. Furthermore, in-person conversation can be clarified as you go along, giving the chance to sort out any difficulties. By contrast, something that’s been written is largely fixed, and your customers can’t use your expressions or voice to know what you’re really saying, so how do you ensure good communication in your web marketing?

It’s important to think about what you really want to say when communicating online, whether it’s on your website, emails or articles. One benefit of online communication is that you do have time to consider what you’ve written before posting or sending it. Online information needs to be written clearly, paying attention to things like spelling and grammar if you want your company to present itself professionally. Emails should be written in a friendly tone, but avoiding any risky techniques like jokes that might be taken the wrong way. If in doubt, ask someone for a second opinion before sending anything to customers, as it can be surprising to hear someone else’s interpretation of your written communications.

At Click Consult, we are experienced in all aspects of professional internet marketing and communication.

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Newsletters Vs. Email Marketing

Nick — Sun, 03 Oct 2010 08:00:26 +0000

When you want to get in direct contact with your customers, assembling an email list can be a great way to stay in touch. Email marketing is almost as old as the net itself, but businesses are still figuring out ways to get the right effect from their email marketing campaigns. One option that is open to most businesses is an email newsletter.

Newsletters are a form of email marketing, but often businesses treat the two things as entirely separate entities. Usually, when the term ‘email marketing’ comes up, business owners immediately think of the kinds of email messages that directly promote products or offer discounts.

An email newsletter can be just as effective as email marketing campaigns, although the two forms of internet marketing take slightly different paths to get their effect. While email marketing messages tend to get straight to the point, and therefore get fairly direct returns, email newsletters are about developing a relationship with your customer base. An email newsletter should be part of a long-term campaign, and you can talk to our team at Click Consult about adding newsletters to your internet marketing plan.

Just as with all other kinds of marketing, it is important to note that email marketing and email newsletters are not exclusive. Adding a direct marketing message every so often to your schedule can have a good effect. When sending a marketing message to your newsletter recipients, however, don’t forget to clearly label it as marketing, or you could find your newsletter dropping in popularity.

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How To Fill Your Emails With Confidence

Mike — Tue, 28 Sep 2010 08:07:40 +0000

When you send out emails as part of your online marketing campaign, you’re essentially asking your target market to have faith in you. So much of what enters the average internet user’s inbox is junk, and a large proportion of that junk is actively harmful. Internet users need to be confident that the email is from a reliable source before they click to open.

There is one very basic thing you can do to boost confidence in your email marketing messages. It’s also something that the majority of companies get wrong. All you need to do is represent yourself in the ‘from’ section correctly.

Too many companies make mistakes in this area. Most commonly, they forget that the reader signed up to a specific email list, and write just the company name. Either this or they fail to write the company name at all, trying for something clever. The trouble is that spammers have taken to clever rewrites of company names when trying to get spam past the filter.

When a reader is expecting an email from the ‘Robot pet appreciation newsletter’ and they get ‘Robopet.com’ in their sender column, they’re unlikely to make the logical leap needed. It’s best to make things easier for them, and you can talk to us at Click Consult about specific sender details in email marketing.

When you want your email’s readers to have confidence in the message’s integrity, make sure you represent yourself properly. Company name, email reason, and if possible list name are all good things to put when designating ‘from.’

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Fixing Email Typos

Nick — Mon, 16 Aug 2010 11:00:25 +0000

Every email marketing list has a number of addresses that bounce back emails due to typing errors. It’s a problem that everyone encounters. On the most part, all you can do is remove the email address from your online marketing list. In some cases, though, the error is simple enough that it can be corrected with a quick fix.

For example, some of the most common errors in email addresses look like simple typos, e.g. writer@yhaoo.com rather than writer@yahoo.com. A simple letter switch would fix this, giving you access to another customer. It seems foolhardy not to fix such errors, but some marketers advise against it.

Fixing the errors in your subscriber’s email address can seem like a good thing, but it can have a negative outcome. Sometimes these errors are deliberate, and an indication that the subscriber doesn’t want to be found.

What you should do

If your email marketing material continues to be bounced back from a certain address, it’s a big sign that the owner doesn’t want to receive it. Forcing them to look at your emails isn’t going to help your business. Talk to our team at Click Consult about the drawbacks of forced internet marketing.

Some web marketers recommend that you don’t fix mis-typed email addresses, as this is an invasion of the subscriber’s privacy. There is a strong case for fixing these addresses; after all, the subscriber went to the effort of subscribing, and didn’t bother to make up a false email. In any case, it’s important to give your subscribers the option to unsubscribe.

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Retyping Can Save Your Email List

Nick — Wed, 11 Aug 2010 11:00:35 +0000

Typos happen to everyone. No matter how long you’ve been a touch typist, it’s likely that you still rely on the spelling and autocorrect functions in your Word program to cover up your mistakes. In the general public, not everyone can touch type. Typos happen all the time. Are you going to let them ruin the integrity of your email marketing list?

Registration and subscription are very common forms of gathering addresses for email marketing campaigns. This kind of address gathering method produces some highly effective lists, because the people on them have chosen to receive your email marketing. This means a significant increase in reader rates compared to bought lists. You can discuss the pros and cons of various email gathering systems with us at internet marketing company Click Consult. Registration and subscription come with their own complications, and typos are one of them.

How to get around typos

The best method for avoiding typographical errors is to require subscribers to re-type their email address. This ensures that the address is correct and reduces the risk of bounce-backs when you do send out your marketing emails.

Requiring re-typing does come with a risk of its own. Studies have shown that subscription rates fall with every extra field to be filled out in the registration form. Adding a second email field can reduce subscription rates, but in the end this may be worthwhile.

There’s nothing more frustrating than a huge bounce-back list after an email campaign. Reduce yours with a simple ‘retype here.’

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Show Them What To Do

Nick — Thu, 29 Jul 2010 11:03:39 +0000

There are many marketers that do not understand why their email marketing campaign fails time after time. They have made the subject heading clear and the content of the email well thought out with just enough graphics, which should capture the attention of the recipient. The statistics often show that the emails have been opened and read, so why aren’t they making purchases or visiting the website? You have to be clear when you give a person a call to action.

You know that your website is carefully designed to ensure that your visitors will be able to navigate their way around, as well as your merchandise being good quality and reasonably priced. People keep on opening and reading your emails but still you see no progress. This could be because you aren’t giving a clear call to action.

When you create your emails make sure that you are providing a clear message to the reader; telling them what you want them to do. If your email is interesting it will be read but if don’t tell that person to click on the link to visit your website or purchase the end product, then they may not do so. This may sound obvious but a person will usually do what is requested of them, but if there are no directions many people just don’t have the time to look and discover for themselves what your website is called.

By outsourcing your email marketing campaign to a company such as here at internet marketing company Click Consult, you will find that all these matters are taken care of so that you can concentrate on other aspects of your business.

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Most Important Components Of An Email Marketing Campaign

Dan — Thu, 24 Jun 2010 10:50:08 +0000

There are many aspects of an email marketing campaign that require a huge amount of time and effort to reach the level which you could call successful. A campaign can only be successful at all if your emails are opened and read – without this you will not see any significant results. You should expect to spend the initial months fine tuning your campaign in order to improve opening rates but there are some aspects which should be followed from day one of your campaign creation.

When you have confirmation from your subscriber that they do indeed want to receive your emails, you can then move onto making your emails as tantalising as possible to the recipients, whilst building trust and respect. Don’t waste time creating fancy subject lines that don’t really tell the reader what is in the email. If you have an important piece of information that your subscriber will want to read, place it in the subject heading. When you create the body of your email, keep it brief without adding lots of filler which gives no value to your emails at all. Most people are extremely busy and if your email rambles on about insignificant detail, the reader will delete the email.

Here at web marketing agency Click Consult, we make sure that all your emails are relevant to the recipient with information that adds value to that person’s life. We have many years of experience in the creation of email marketing campaigns and will receive high percentages of emails being opened and read.

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The Essential Aspects Of Email Marketing

Richard — Fri, 04 Jun 2010 11:10:13 +0000

There are several aspects of email marketing that are absolutely essential if you want your campaign to be a success. One of the largest concerns for any marketer is spam. Always ensure that you have the recipients permission before sending out emails, a double opt in method of subscription being used as a preferred method. Spam is a menace for many people and it will not be tolerated, leading to you being banned by your Internet Service Provider.

Building a list of subscribers yourself, consisting of interested parties rather than purchasing lists who may not want to receive information from you. Building a list this way will ensure a higher conversion rate. When you are building your list of subscribers to your email marketing campaign make sure you offer something that is of value and unique to the recipients of your email, and not the general public.

When you create your email internet marketing campaign, mark your identification as sender as clear as possible to ensure the best possible opening rates. If a recipient has signed up to receive your emails they will expect your name to appear as the sender. Other unidentifiable names are likely to be deleted.

The subject heading of your email has to be captivating without being sensational. Try to convey what you are offering to your subscriber in the subject heading without making false claims which will achieve a negative response. Here at Click Consult we can create an email marketing campaign that takes account of all the necessary criteria as well as making constant improvements.

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