Internet Marketing Blog » website images

Optimising Images For Web Design

Gareth — Fri, 25 Dec 2009 08:04:39 +0000

One aspect of web design that many web designers fail to grasp is optimising images for the web. When you use images on your website they need to be optimised for the Internet before they are uploaded. If they are not optimised it could have serious repercussions for your website.

For example, when adding photographic quality images to your website you need to make sure that they are 72dpi (dots per inch). This is very different to print quality photographs, which are usually a minimum of 300dpi. If you were to use a high quality image such as this on your website it would be too large, would take up more space than necessary on your web server and would take longer for your website visitors to download. This would affect your traffic, and thus your conversions. It could also cost you more in unnecessary bandwidth on your server.

Images for the web should also be resized to their correct size, in pixels, as uploading large images and resizing them using the HTML code would again cause them to be too large and adversely affect your website.

Photographic images should also be in the JPG format. Formats such as TIF or BMP, which are often used in print, should not be uploaded to your website as they are too large.

At Click Consult, our web design experts know the correct image formats to use for your website in order for your website to run smoothly, quickly and effectively.

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Images: The modern draw card

Gareth — Tue, 10 Nov 2009 09:03:37 +0000

Those in advertising and marketing who have studied their vocations tirelessly will tell you that the modern day society is one based on its perceptions of images. Whether it is film, television, the internet or any other form of electronic media, they all have one thing in common: Images.

Quality conveys professionalism

As technology improves, so too does the quality of graphics. Our team of web designers will keep you abreast of developments, and in so doing, assist you in choosing the perfect graphics for web design.

As experts in our field we know it’s important to you to have your customer feeling inspired by what they see on your site. Seeing is believing, and by following the same style consistently throughout your website we’ll help you convince your customers you’re trustworthy. One can link the importance of picking the right graphics for web design with the appearance of your staff.

If they look professional, they’re more likely to get business. So in effect, looking good has never been more important to your company. Appearance is everything and first impressions do count.

So the emphasis is on you to carefully consider what images you want represented on your site and just how you want your brand to be developed, for now as well as in the future. Furthermore, by giving you easy to use software, we’ll give you the chance to change your images on a daily basis at will. At face value, choosing great graphics for web design seems like a wise decision, doesn’t it?

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Flexible or fluid width: which is better for your website?

Richard — Fri, 23 Oct 2009 08:05:17 +0000

In the world of web design there are two main styles of website. There is the fixed width website and the fluid website, but before you decide which style of website is right for you, you first need to know what both terms mean.

Fixed width website

Fixed width means that the size of your main content, or design, is a fixed width. This is usually determined by a pixel size and is often around the 1,000 pixels mark so that it fits on a 1024×768 resolution, the most common screen size at the moment. When a user has a larger screen size, the size of the website does not change.

Sometimes you will have a tiled background, such as an image or a pattern that expands with the screen, but the design of the website does not expand and the space for your information and products does not expand.

This type of website offers a very tight style, but is often wasteful on space on larger screen resolutions.

Fluid website

A fluid web design is much more flexible as the size of the website changes with the user’s browser size. It can appear very tight and small on a low resolution and, on a high resolution, it can expand to fill the screen. Fluid web designs make much better use of space as they can fill the screen with more information and products, but the design is often compromised for this flexibility.

Which style is right for you will depend on whether you prioritise the look of your website or the real estate of your website. Speak to our experts at Click Consult and we’ll help you decide on the best web design style for your needs.

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