Internet Marketing Blog » website graphics

SEO For Graphics Addicts

Richard — Wed, 04 Aug 2010 11:01:15 +0000

Unfortunately for web designers with an artistic style, search engine spiders are attracted to text and hyperlinks rather than graphics and Java content. It’s important to make sure that you maximise your website’s potential to grab customers, so search engine optimisation has to be part of your marketing strategy. However, if your business is all about the way you present yourself online, be it in terms of glorious graphics presentation or whizzy interactive content, how do you find a way around that text bias?

What if you are trying to sell graphic art online, or you need to show your prowess in Flash animation?

Well, if you can design around the non-text content and ensure that your titles are relevant and you have links to pages that are text-rich, interesting and demonstrate your knowledge and expertise from a technical point of view, then those spiders won’t pass you by.

There are clever ways to use backgrounds and text colours to enhance the visual impact of your narrative, breaking it up into short paragraphs with headings (the ‘h’ tags in your source code) and using relevant keywords throughout. Don’t forget to use keywords in your website navigation links too – that way you control the direction you want viewers to take – through the visual content to the information, whilst attracting the attention of those digitally created arachnid friends.

At Click Consult, we offer search engine optimisation and consultation services at every stage of your campaign, from website planning and development to implementation. With an industry-leading SEO agency on your team, results will speak for themselves.

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Flexible or fluid width: which is better for your website?

Richard — Fri, 23 Oct 2009 08:05:17 +0000

In the world of web design there are two main styles of website. There is the fixed width website and the fluid website, but before you decide which style of website is right for you, you first need to know what both terms mean.

Fixed width website

Fixed width means that the size of your main content, or design, is a fixed width. This is usually determined by a pixel size and is often around the 1,000 pixels mark so that it fits on a 1024×768 resolution, the most common screen size at the moment. When a user has a larger screen size, the size of the website does not change.

Sometimes you will have a tiled background, such as an image or a pattern that expands with the screen, but the design of the website does not expand and the space for your information and products does not expand.

This type of website offers a very tight style, but is often wasteful on space on larger screen resolutions.

Fluid website

A fluid web design is much more flexible as the size of the website changes with the user’s browser size. It can appear very tight and small on a low resolution and, on a high resolution, it can expand to fill the screen. Fluid web designs make much better use of space as they can fill the screen with more information and products, but the design is often compromised for this flexibility.

Which style is right for you will depend on whether you prioritise the look of your website or the real estate of your website. Speak to our experts at Click Consult and we’ll help you decide on the best web design style for your needs.

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Everybody appreciates good art

Richard — Tue, 20 Oct 2009 08:13:34 +0000

So you’ve sat down and had sufficient planning time for your website. You have decided on the message your website will portray and the way it will portray you to all your future customers and the world alike. The final piece of the puzzle is what your website will look like and what will the first impression created in potential viewers be? This all comes down to one thing: graphics.

We source the best graphics for web design that will complement your overall theme for your website. With our programmers experienced in many various design and development programmes, we employ an arsenal of the best mix of people to give our clients the best end result possible.

When selecting graphics for web design, it is important to understand exactly what it is the client is looking for before going ahead and simply cropping and uploading pictures. Now, it isn’t as easy as that in any event, but you get the gist of what we’re saying here.

High resolution of low resolution

Of course the question will always arise about what sort of graphics the website will contain. The answer to this will come from the consultation about what message the website will convey and, of course, the style and elegance of the desired look and feel of the website.

All of your ideas are crucial in the successful creation of your website as the mental image that you have in your mind, with proper consultation, will be translated to the web where millions will see it. This is the extent which we go to to bring success to our customers’ websites.

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Staying in touch

Dan — Thu, 15 Oct 2009 08:03:29 +0000

Our field of expertise lies in the technological aspects of web design and development. We’re constantly staying in touch with progressive change in the market to take the stress away from you. After all, it’s essential you have a cutting edge web presence in the 21st Century. So many clients ask us why, though. Consider the lessons in nature.

Along came a spider

Consider your company to be a spider and all it eats to thrive as your potential clients. Just as our eight legged friends spin their webs to catch their prey, so should you focus on your web design to harness your clients.

Some spiders are small and camouflaged whilst others are bright and coax in their targets. Similarly, your company may want to focus on pure functionality for your website or you may want it to look as attractive and professional as possible to draw in new clients. Most importantly, the more intricate a spider’s web, the better the chance of catching its prey.

The way the spider’s net catches the light is similar to the way you attract your customers’ attention. The way it weaves the trap is not unlike the amount of emphasis you place on the detail of your company’s web design.

Most important to the arachnid though is the strength of its spider web in terms of its ability to hold its quarry. Likewise, the functionality of your website needs to be so efficient that your customer never leaves you. Indeed, we all should all take lessons from nature.

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Image is the dynamics of everything

Dan — Fri, 02 Oct 2009 08:06:40 +0000

We cannot stress enough the importance of making sure every aspect of the web design process is completed to the highest standards. However, the whole is always equal to the sum of its parts. If we are to ensure that your whole web design is the finished article each of our team needs to perform their tasks outstandingly to ensure the puzzle comes together perfectly. In this regard, our graphic designers are experts when it comes to choosing web images.

Dynamic designs

Click Consult’s graphics team are passionate about the tremendous impact enhanced design can make when facilitating the construction of your website. Branding and image have never been more important in business than they are in the 21st Century. In this regard, paying special attention to detail is foremost of our concerns.

Web images fall under this umbrella and throughout the process of your web design, we actively encourage a to and fro approach between you and our graphic designers. In this way we can ensure web images of the very highest quality represent your business to your market and attract the attention of those you wish to entice.

Our team are qualified in what does and doesn’t work on the internet in terms of imaging and we insist you draw on their expertise throughout the process. We’ll also hand you easy to use software which will give you the ability to upload images and photos onto your website from the convenience of your own offices. It’s natural to want to make your business look polished. Let our team assist.

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Good and bad points of website graphics

Richard — Tue, 08 Sep 2009 08:09:23 +0000

Website design evolved and became more intricate as the Internet grew. With each new innovation it became possible to add glitz and glamour to website design. Everyone grabbed new and interactive technology to make websites stand out.

This changed web design to the point where websites today are a far cry from those plain and simple websites of the 90s. But there is a problem with all the scope now available for web design.

Far too many people want to use everything available and use it all at once. This has led to some pretty awful websites that are irritating, not user friendly and lumbering. Business is too competitive for anyone to drive site traffic away through overwhelming displays of graphics.

Find balance

Large graphics slow down the loading time of a website. People are not interested in waiting around for your cumbersome graphics to load. They click off and go find what they are looking for elsewhere. Internet users come to websites to find information. If your website information does not need specific graphics for descriptions and visuals, do not use them!

Graphics, when used should make a statement, should not simply be there because you want to look cool. The use of many and multiple animated graphics makes a website look amateurish. Animated bullets are old-fashioned, outdated and cause a distraction to visitors.

You as the website owner have the final say in what is or is not included in your web design. This holds true whether you DIY or have your website professionally designed. Look around at the websites of your competitors and see what they offer their site visitors. You should always aim for balance in your website’s graphics.

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