Though “with great power comes great responsibility” is remembered as the enduring line from the movie Spider-Man (2002), it was only after the murder of its speaker, Uncle Ben, and a fight to the death with The Green Goblin that Peter Parker/Spider-Man realised its significance. The long-form version of the line originally appeared in the final text box of the first Spider-Man comic book story, only to be retroactively adapted and attributed to Ben, and was the inspiration behind Peter Parker’s decision to dedicate his life to fighting crime as a masked vigilante.

There has been some debate as to where Stan Lee, creator of Spider-Man, took the phrase from. A popular view is that Lee was indirectly quoting former US President Franklin D. Roosevelt, whose final written speech featured the line: ‘Today, we have learned in the agony of war that great power involves great responsibility.’ FDR died one day before he was due to deliver the speech as part of his Jefferson Day Address in April 1945, but its publication in the New York Times ensured his message was spread around the world.

Others believe that Lee used a variation of Jesus’ words in The Parable of Luke, 12:48: “To whom much has been given, much will be expected.” Wherever the origins of the phrase lie, its meaning is clear: abuse or neglect of power can, and often does, come back to haunt you. A recent example of this has come during the fallout from the riots that broke out across Britain a few weeks ago.

Those involved in internet marketing often refer to the incredible power of social networking sites, as while Facebook and Twitter can’t lead a nation to victory over fascism, turn water into wine or swing between buildings on synthetic spider webs (yet), they do possess the ability to transmit information to millions of people in the blink of an eye. Recognising this, pseudo anarchists used their Facebook and Twitter accounts to incite and organise lootings and riots in London, Birmingham, Manchester and Liverpool.

The response from the authorities was quick and severe, with police using Facebook and Twitter to track down culprits, and courts handing out prison sentences as long as four years to those who used the social networking sites to stir up trouble. The episode served to show that access to social networking puts an enormous amount of power into the hands of the masses; power that many put to irresponsible use with disastrous consequences.

During the riots there were calls from the right for Facebook and Twitter to be temporarily closed down, and subsequently it has been suggested that a more rigorous monitoring of people’s online activities is required. Though the tragic losses of three lives in Birmingham make such reactions understandable, it would remain a tremendous shame if the internet were to be stripped of the freedoms that have made it the most important invention of our time.

We are all responsible for ensuring the ethical handling of the power that social networking bestows upon us. Businesses of all types have benefited hugely from the new means of advertising and customer interaction afforded by Facebook and Twitter, and it’s vital that this continues unhindered by restrictions or censorship.

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This time next year, 4G licences will be auctioned sometime during the first quarter of 2012. 4G is already available overseas in Japan and the US, and offers incredible broadband speeds for current mobile platforms. The 3G auction in 2000 managed to raise an incredible £22.5billion for the government, and that figure looks likely to be broken during next year’s auction.

Ed Richards, Ofcom chief executive said: “It is the latest generation of mobile technology. It will offer services which offer more capacity and better coverage of mobile broadband services. That is what we expect this spectrum to be used for, but we are preparing an auction that will offer it on a neutral basis.

“It offers much better data services and therefore all the kind of things you can get on your broadband at home or in your office and that you aspire to do through your smartphone or tablet computer and so forth, that is exactly what 4G services will enable.

“This is fantastically important spectrum for the future of our economy. It is 80 per cent more spectrum than was offered in 3G in 2000 and it will be a crucial raw material for the future of the modern economy.”

With 4G offering such an incredible service when on the move, companies need to take advantage as soon as possible and make sure they have a viable mobile presence that’s easy to access and attracts organic users with good web development. With unprecedented speeds available on 4G, more and more people will be turning to mobile when on the move. Get in on the action as early as possible!

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“Pretty soon, in a year or two, with the phones many of you have already and the tablets, you will never forget anything. Starting soon it will be possible to remember the hotels you went to, the pictures you took, the friends you met, because computer memories last forever.”

Eric also expressed his disappointment that Nokia haven’t taken up the option to adopt the Android platform on their smartphones, and instead chose a deal with Microsoft. He is confident of a future resolution, though: “We would like them to adopt Android in the future. We’re sorry that they made a different choice. We certainly tried [to persuade them].”

With the chief executive of the world’s largest search engine speaking so positively about the future of mobile phones and platforms (he feels mobile phones are going to be the driving force that connects everybody on the planet), it shows how crucial having a mobile arm of your business is when internet marketing. Those that have invested now in mobile website development and mobile applications are on a solid footing for future success.

Optimising your site and services for mobile phones is a great form of web marketing, to help attract more of those searchers who are on the move and give them everything they need on an instantaneous basis. As smartphone technology improves over the years, so will the relationship between online marketing and mobile search. It’s still a young market, but its growth over the next few years is expected to explode.

Advancing mobile services and technology, as well as recognition from the largest search engine around today, show that getting in on the ground floor early with a mobile platform for your business is an idea worth a lot of consideration.

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Animations produced using Flash allows the viewer to interact with what is happening on screen. For example, one might select certain items and move them around against the background. Flash creations typically load more quickly than other animations, and no programming experience is needed in order to create them.

One disadvantage of having Flash on a website is that visitors can only view it if they have downloaded a Flash player. However, many browsers currently have this pre-installed and, if not, it can be downloaded for free from the manufacturer’s own site. Creation of Flash movies at a professional level requires purchasing software. Objects are drawn as they appear at key frames within the film and the software then fills in the intervening stages.

Objects can be made to rotate, images can be converted into clickable buttons, and sound may be added to films. Although search robots can now read some text contained in Flash files, it is still best not to rely on Flash at present for any significant written content, or to use it in such a way that the site cannot function without it.

At web marketing company Click Consult we know exactly when and how to use Flash for a website.

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When you have confirmation from your subscriber that they do indeed want to receive your emails, you can then move onto making your emails as tantalising as possible to the recipients, whilst building trust and respect. Don’t waste time creating fancy subject lines that don’t really tell the reader what is in the email. If you have an important piece of information that your subscriber will want to read, place it in the subject heading. When you create the body of your email, keep it brief without adding lots of filler which gives no value to your emails at all. Most people are extremely busy and if your email rambles on about insignificant detail, the reader will delete the email.

Here at web marketing agency Click Consult, we make sure that all your emails are relevant to the recipient with information that adds value to that person’s life. We have many years of experience in the creation of email marketing campaigns and will receive high percentages of emails being opened and read.

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As well as making sure you use a business name that your subscribers will recognise, you could also provide instructions for your subscriber to add you to their ‘safe senders’ list so that your email won’t be blocked by spam filters. Ensure you always use the same business name to send emails and the same format so that your emails are easily recognised.

When selecting a professional company to outsource your email marketing, make sure that they follow all the rules regarding the use of spam as well as having strict anti-spam policies, as any negative practices will reflect upon you. Here at web marketing company Click Consult we abide by all the rules and regulations regarding the use of spam emails and have a double opt in policy.

By always using your business name and abiding by anti-spam rules you will have a greater percentage of emails opened. Only send emails with relevant information in order to retain interest. Extra time and effort in this area when creating an effective email marketing campaign will ensure that you have a large proportion of emails opened.

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One of the most obvious places to start building trust is by ensuring you have the person’s permission to send them communications. You can also make your welcome email to them a confirmation email so that the person can confirm they definitely want to accept your emails. On your initial email to a subscriber you could also make it clear that you will not give their details to any one else without their express permission.

Provide instructions for your subscriber to show them how to remove themselves from your list. It may seem like a negative move, offering to remove them – but if they are not interested in your emails they will never make a purchase anyway. You are also proving that you are not trying to trick them into making a purchase or into receiving loads of unwanted emails.

Here at web marketing agency Click Consult we will create an email marketing campaign that builds on your brand name from the beginning right through to the completion. We have many years experience and will show you how to create a rapport with your subscribers. Building a list of subscribers that are eager to receive your communications is the first step in building a successful campaign.

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According to statistics on comScore in March this year Bing has steadily increased its hold on the market share month by month, and this upward trend has been a constant for the past twelve months; hence why your web marketing campaign shouldn’t neglect this newcomer.

Most SEO professionals concur that there is less competition to get onto the first page of Bing search results and the increase in market share enjoyed by Bing is likely to continue. There are arguments to say that achieving a top spot on Bing’s page one will get you more traffic than a spot at the bottom of Google’s page one.

At internet marketing company Click Consult, we can help with all your SEO issues and ensure that your site is fully optimised for all search engines.

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As a merchant, it is essential to learn how affiliate marketing works at a basic level and ensure that you understand every aspect before you can expect to attract affiliates to your network. It can be cost effective to outsource your affiliate marketing program so that every step is managed to perfection. Here at internet marketing company Click Consult, we have experienced marketing professionals on our staff who can create an affiliate marketing program that attracts new affiliates as well as managing the existing network.

As affiliate marketing is now a popular marketing method it is crucial that you enable your company to stand out a little and offer something different to your affiliates. You could make your promotional materials a little different, or have seasonal promotions to boost your web marketing campaigns. Offering your affiliates mentoring and coaching is also a positive gesture which will help your affiliates to be increasingly successful in their own affiliate marketing business and in turn improving your return on investment.

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As your affiliate network expands you will see a larger number of customers, especially if your affiliates have high traffic synergies. By studying the resulting data from affiliate websites and consumers, you will be able to identify consumer trends and patterns which will help you to increase future sales.

Affiliate marketing also has disadvantages which have to be overcome in order to be successful. Aside from the obvious downside of having to pay relatively high commissions for this web marketing method, you will have to monitor your affiliates as occasionally you will find an affiliate who employs unscrupulous tactics to gain results. This can have a negative affect on your business with you receiving complaints and losing customers as word spreads that you have been advertising falsely.

Here at Click Consult we ensure that all affiliates in your affiliate marketing program act in an ethical manner so that your brand will gain in reputation.

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