Internet Marketing Blog » web marketing strategies

Seeing The Importance Of Being Equally Diverse

Gareth — Mon, 25 Jan 2010 08:00:07 +0000

Using web design that has been developed with specific multi-lingual capabilities has the very real power to reach out to whole new markets that many companies might previously have been cautious about considering; whether that be from worries over-accurate translation issues, or simply from the technical perception of having to create all those extra added pages and links that multiple languages would require.

A multi-lingual user should never be accidentally sent to the wrong language page, or linked incorrectly back to the English language homepage, and while not every internet user has English as a first, second or even third language, as part of our specifically tailored web development here at Click Consult we have the expertise to incorporate many other languages into consideration with our web design, and we have both the knowledge and experience to market companies through the use of such added tools as multi-lingual email or multi-lingual press releases and databases, without having such things become obtrusive to the English language user.

Whether a company is already global or looking to expand into other countries, language is an important factor in marketing as well as specific operations. Noticing that pages have already been translated for a potential audience, without the need for using external translation software that can often be generalised or inaccurate, can certainly be a powerful added marketing incentive that demonstrates how a company has taken ethical diversity into account in forward planning for an expanding target audience within its web design.

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Start To Develop A Lasting Connection

Gareth — Wed, 20 Jan 2010 08:01:23 +0000

Allowing room for contact pages and feedback forms on a website can truly be of immense value when it comes to connecting with not only existing customers, but potential new markets as well. They can also be a source of positive inspiration in that they allow for outside ideas and suggestions, which can then develop into the free flow of questions and comments. Even if such comments are negative, they can still be seen to have a positive impact for feedback, no matter what its tone, is beneficial in demonstrating not just successes but flaws as well, giving a company the chance to put improvements into place and make changes for the better.

Having a contact page or feedback form with unique and attractive web design incorporated into a company website will encourage even the most casual or uncertain of browsers to ask questions or seek further information. Timely replies to client responses are essential, and making certain to check regularly for feedback, contact and questions should always be considered a high priority, if only out of courtesy to a potential customer.

In our web development here at Click Consult we understand that hearing from the customers and service users that keep a business running is what makes future developments possible and encourages further growth. Once a dialogue has been opened up it is equally as important to keep it open, and that connection can be maintained through the use of mailing lists for email marketing campaigns as well as for the distribution of regular online newsletters.

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What Screen Resolution Should My Website Be Designed For?

Gareth — Fri, 04 Dec 2009 08:03:05 +0000

The different screen resolutions used on different people's computers is a constant problem for web design professionals and web developers. When you create a web design you need to ensure that it looks OK on the smallest of resolutions as well as the largest of resolutions, and this can be really challenging.

At Click Consult we know about different screen resolutions used by internet users and we know what resolutions are the most common. Therefore, we can design your website to look good on the majority of resolutions and still be scalable so that larger and smaller screen resolutions can also see your website.

One important point is that as a client you shouldn’t necessarily insist that your website fills your computer screen because your resolution may not be the most common, or the one used by your customers. You will want your web design to look best for the majority of your customers as it is they who will be buying from your website or sending you enquiries.

For example, the most common screen resolution used to be 800×600, which means that websites over 800 pixels wide would be ‘cut off’ on the user’s screen, forcing them to have to scroll horizontally. Now the most common resolution is 1024×768, meaning that websites designed for 800×600 look small on that resolution.

A useful tip is to have your web design crafted to fit the most common resolution, but to have it expand using a fluid design for users on larger resolutions.

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Incorporating Social Networking Into Your Web Design

Gareth — Tue, 01 Dec 2009 08:02:12 +0000

One of the most powerful forms of Internet marketing these days is social networking. With social networking, your website and your website’s content can ‘go viral’ online and be seen by hundreds of thousands of people in the matter of a few hours. This level of coverage is invaluable and of course impossible to buy, therefore you need to make sure that your website is set up to cater for it from the initial web design stage right through to the web development.

In order to make the most of social networking you should have Facebook, Twitter and other social networking websites included in your web design. You should have links to your official Twitter page for your website and to a Facebook Fan Page. You should also allow visitors to your website to share content with their friends online on the social networking and social bookmarking websites of their choice. This can be done through special icons that accompany your content.

All of this should be factored into your original web design and it is something that we at Click Consult understand. We know that social networking and social bookmarking are very powerful, vital forms of Internet marketing and that our clients’ websites need to harness their powers in order to be successful. That’s why our web design experts consider aspects such as social networking websites before we begin any design process.

If your website hasn’t harnessed the power of social networking, perhaps you should speak to someone who understands its power. Contact Click Consult today.

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Why professional web design is vital

Dan — Thu, 05 Nov 2009 09:01:43 +0000

When you’re trading online, or even if your website is just a brochure for your business, your website acts as your company. It is a reflection of your business practices, your business ethics and generally of you. Therefore, you want your website to come across as being professional, informative, friendly and above all else, easy to use.

Despite this, many businesses still believe that they can save money on their web design by enlisting a family friend, student or someone with a computer to do some web development and throw together a website for them. It’s a very cheap solution, can be completed quickly and doesn’t seem to matter one way or the other. Until, that is, you discover the fact that your website isn’t producing any ROI.

A cheap web design that has been completed by an inexperienced, amateur web designer may not cost you much in terms of financial outlay, but the lost business and damage to your company’s reputation caused by an inferior website can be extremely costly.

If your website is an extension of your business, and an ambassador of your company on the internet, what does your website say about you? Does it say that your business is professional and that your services are first class, or does it say that you shouldn’t be trusted at all?

Look at your website from your customer’s point of view. Would you want to use your services?

At Click Consult we’re experts at designing successful websites and we know what works, and more importantly, what doesn’t on the internet.

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Don’t Be Penny Wise And Pound Foolish With Internet Marketing

Geoff — Thu, 28 May 2009 08:30:16 +0000

Internet marketing, and indeed the internet as a whole, is a very fickle thing. People have and are becoming increasingly aware of what makes a good (and bad) website and the marketing that companies do online marketing to promote their products and services. Whilst this can be great for you if your website and internet marketing campaign are well tuned and successful, it can also work the other way.

Word of mouth spreads like wildfire through blogs, email, reviews and through social media networks and it is far more lethal on the internet than in reality, because more people have access to a single person’s opinion of something than they would in real life.

Saving face

Because a single opinion can be so incredibly powerful on the internet it is extremely important to get your website and internet marketing strategies right from the start or you could end up losing custom and money because your website isn't user friendly and your internet marketing techniques are misdirected or so blatant that they annoy users. So you think you can pull it off perfectly yourself and you will make a success of it?

There is just one question you need to answer first; are you an internet marketing expert? If your answer is no then you should be looking into getting professional help with your internet marketing.

The internet marketing experts know exactly what they are doing and they have years of experience under their belts. The money you spend on expert advice can result in an excellent return on investment as your online marketing and website shape up and start bringing in more sales.

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