Q: What do Franklin D. Roosevelt, Jesus Christ and The Amazing Spider-Man all have in common? A: They all experienced difficulties in their lives which taught them that with the gift of great power there also comes the burden of…

The benefits of mobile optimisation have long been promoted when it comes to web marketing…, with the advent of smartphones advancing the medium beyond all recognition. Searchers on the move now have more options than ever before to access

The Mobile World Conference is in full swing in Barcelona, and current Google chief executive Eric Schmidt sang the praises of mobile technology on Tuesday evening.
“Pretty soon, in a year or two, with the phones many of you have…

Flash is useful for adding animated and interactive elements to a web design…. Using special software, images can be drawn which are scalable. This means that outlines remain crisp when enlarged or shrunk, rather than appearing jagged in the

There are many aspects of an email marketing campaign… that require a huge amount of time and effort to reach the level which you could call successful. A campaign can only be successful at all if your emails are opened

After receiving permission from your subscriber to send emails to their in box, you now have to make sure that the recipient is going to open and read your email. Lots of people receive over a hundred emails a day,…

One element of a successful email marketing campaign… is the trust between you and your subscribers. Research has shown that a person is more likely to make a purchase from someone he trusts than from a total stranger. It therefore

A major mistake being committed by many search engine optimisation… professionals is the act of sidelining Bing, whilst putting all their efforts solely into optimising for Google. You may ask yourself if this is the right move – after all

Affiliate marketing… is extremely competitive for merchants, with affiliates being able to pick and choose whose products they want to promote. An affiliate will be looking not only at the highest commissions, although that will be a factor – but

There are many advantages and a few disadvantages to affiliate marketing… which should be considered carefully. The main advantage is low cost as you will only pay for results such as a sale or referral. The cost of alternative methods

Email marketing is a low cost promotional method with many benefits. There are many components of an email marketing campaign… that will need time and attention, but before this can go underway you have to collect a list of subscribers

Affiliate marketing is immensely popular with many businesses primarily due to its low cost. A merchant will only have to pay for a resulting action such as a sale or referral, whilst other forms of media advertising such as Pay …