To be able to judge the performance make the changes at the beginning of the month.  Here are some tips on how you can make a difference:

Check Your Top Keywords

By running a keyword report you can identify the top ten keywords.  This enables you focus on the priority keywords rather than get bogged down with those of lesser impact.  Search out those keywords that are most valuable and identify ways to improve the performance.

Test Multiple Landing Pages

Here you can run a URL report to identify those variations that are not performing.  You can then focus on driving traffic to the top performing landing pages and remove weaker landing pages from the rotation.

Placement Performance

Identify the websites with the lowest conversion rate and the biggest cost per lead or sale.  Remove those that are not performing.

Expand the Keyword List

Review your website and see if you have room to increase the keyword list.  You may be able to add a couple of new ad groups.  See if you can locate core phrases or terms that you can expand upon.  Throughout the month fully research your keywords and expand them.

Running a successful pay per click campaign takes a lot of time and patience that many do not have, so contact Click Consult to get the help you need.

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