Internet Marketing Blog » social media press release

Writing online press releases for social media

Susie — Fri, 30 Oct 2009 09:07:34 +0000

Social media is a unique form of interaction which requires a different strategy when it comes to marketing. When businesses first realised how valuable social media networks could be for promotional purposes, the first major mistake they made was to employ traditional marketing techniques to get their message across.

Needless to say, traditional marketing forms do not work in social media. Social media networks work on a person-to-person basis. Confronting them with traditional marketing methods is the equivalent of shouting advertising babble in someone's face at a party.

The kinds of press releases that work in social media are slightly different to other online press releases. While a company press release might fare well when it comes from the company website, such a business-focused idea will fail on a social network. Social media users read items that are of value to them. Social media press releases need to take the focus off business.

A good press release for social media will be devoid of marketing terms and full of information. They will have a target in mind, and offer some interesting bits of news with no strings attached. Writing in this way will establish trust and encourage viewers to pass the press release on, generating some SEO-juice along the way.

The most effective press releases are always those that carry a business message within an attractive article. Online press releases for social media are more like articles than anything else. The main idea is to make the piece as free of business motive as it possibly can be, nurturing trust in your readers.

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Visual press releases

Susie — Fri, 14 Aug 2009 08:09:47 +0000

As an entrepreneur your aim is to run your business in such a way as to make the most money while providing your customers with the best possible services. That is how business is done. Except the Internet is an ever changing world and to stay competitive you must keep up and do some level of internet marketing.

Press releases are nothing new, they hves been used for some time to bring business to the attention of potential customers. It is a great way to conduct marketing and advertising without directly pushing a sales pitch.

So, where do you stand with social media such as Facebook, You Tube and My Space? Celebrities and various artists have cottoned on to the social media phenomenon and use it extensively to get noticed and maintain their following of fans. Celebrities and various artists release short videos on the various social media websites and it works brilliantly.

Boost your business

Obviously for a business to make use of video for press release purposes will mean going about it a little bit differently. A video online press release needs to harness search engine optimisation to pull it off. For success a video needs keyword rich text so that the search engine bots can see it.

Video gives a business the means to put a promotional video together that is not only interesting, but speaks directly to its target audience. People are spending more and more time on the internet daily. So much so that many do not even bother watching TV anymore.

Using video for press release purposes have the ability for more exposure than most of the combined marketing strategies used traditionally. Definitely a cost effective investment to look into.

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