Google have recently launched a new search vertical that they are beginning to blend into the SERPs when flight information is searched for.  The feature can also be accessed directly at www.google.com/flights… although it currently only deals with internal US flights.  It

As someone slowly coming to terms with the vastness of search marketing, I have begun learning with help of Click Consult’s team of expert internet marketing strategists about how SEO… strategies are devised.  As I have started to learn about

Internal linking…

One of the most powerful, but often under looked aspects of onsite SEO is a good internal linking structure with quality keywords placed in the anchor text, repeated on the landing page in the title, a h1 tag

For those working in internet marketing…, Google is often thought of as the gatekeeper that holds the key to a successful campaign.  It is the market leading search engine around the world (with the exception of China, Russia and several

There are several methods that internet marketing experts or search engine optimisation… programmers can use to conduct site testing.  The method I’d like to examine more closely in this blog is A/B Testing.  This involves creating multiple versions of a webpage across

A common discussion we have with our clients is whether they should bid on their own brand keywords or their domain name.  The most common argument is that ‘if I am in position one anyway, why pay for traffic that I…

In this stage of your internet marketing… campaign you are able to look back at how effective your strategy has been so far.  Using hard data, gathered by analytics tool, you can prioritise certain elements of your strategy. Things such as,

Link Building can be one of the most time consuming yet ultimately rewarding tasks in your SEO and internet marketing strategy.  Links are one of the biggest factors in influencing how well your website ranks in the SERPs.  A perfect link building …

The search engine spiders that crawl the internet are becoming incredibly advanced, although their basic function remains the same – they use links to traverse the internet, gathering data then recording that content in the search engine’s index.  Advances in technology…

A recent article in The Guardian entitled ‘How the smartphone is killing the PC‘ created a wave of debate within the digital marketing community, so we at Click Consult decided to conduct our own review….  The use of

On the surface this may appear to be a relatively simple task.  For the purposes of this exercise we will only be dealing with competitors on the search engines, so therefore it might seem that an easy solution is to search…

When running an internet marketing… campaign, any technique that can help you to get noticed by those within your target audience, encourage traffic to visit your website and is ethical can be useful to you.
A lot of online business