This could lead to serious trouble for the business. If you think logically about this; during any recession people are going to think twice before spending money. This means that if you cut down on your search engine optimisation, your ranking results will drop down.

Think smart

Dropping down means that your business is no longer highly visible to potential customers. Once you have dropped off that crucial first page in the SERPs, your website will have less visitors. Fewer visitors mean that the chance of converting visitors into paying customers becomes far more difficult.  Then search engine optimisation efforts have to be redoubled to be able to start the laborious climb back up the rankings.

It is usually far quicker to drop down in the ranking than it is to climb back up.  It also takes much more of your resources to fight your way up the ranking than it took to stay static and highly visible. Using resources that could be utilised for other aspects of the business can have long-term repercussions.

Therefore, in reality you should not be cutting your SEO and marketing efforts during a recession. You should be redoubling your efforts to stay competitive for fewer available customers.

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Search engines and their algorithms are ravenously hungry for new and fresh content. Each and every time a user adds new content to your website, the site becomes stickier. This makes it easier for the search engine spiders to crawl your website.

Every new bit of content is an open invitation to the SE spiders to come and visit, which they happily do. Web pages with a lot of content become super sticky and bring steady climbing up the ranking ladder for your site. When user-generated content makes use of your keywords, it adds another level of benefits.

Best types of user-generated content

Each different type of user-generated content has a different purpose. This results in specific search engine optimisation and brings a wide spectrum of benefits that’s market related. These include a comments page, a forum, a blog and social bookmarking.

Podcasts and user-generated videos generate a lot of interest that bring traffic to your website. Publishing user-generated articles that add value to your website help build relationships. Wiki is another user-generated tool to utilize to your benefit and works well. All of these encourage interaction that promote trust. And that can build long-lasting relationships that are invaluable to your business.

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