Internet Marketing Blog » SEO Tips

The Ingredients of Blogging for your Company

Kyle — Sun, 09 Oct 2011 09:49:54 +0000

Blogging can be a great way to nurture an informal relationship between a business and their customers, but what is the best way to go about doing this? Should your team of staff take turns to post blogs throughout the week, or should the head of the company write them all with other members chipping in as guest bloggers?

Well, each business is different, and so are their blogging methods. Many companies now utilise blogging platforms as a way to interact with internet users and keep them abreast of the latest developments and upcoming offers or services. However, is this all it should be used for? And what tone of voice should be used? The possibilities are almost endless, and a mixture of all varieties is possible.

For example, imagine a business which bakes and sells cakes decides to begin a blog as part of an SEO internet marketing campaign. They may have certain ideas as to what they want to write and how often or they may be totally clueless. Where should they start? Well, they could just take a look at the range of subjects they could cover. Why not write a few introductory blogs which inform customers of the kind of cakes they sell, how the business started, who actually makes the cakes and where, and perhaps mention any special offers they may have.

Depending on how often they want to blog, they could find ideas quite easily. They could post short and sweet blogs on their latest cake designs (complete with pictures), selected hints and tips on making cakes at home, and potential changes in the cake-making sector. Of course, altering this for the specificities of each individual business is essential depending on its industry and services. But utilising the full possibilities of blogging can bring great rewards for your online visibility and performance, particularly amongst existing customers and those who stumble upon your blog through searching for one of your keywords.

Choosing a professional SEO firm will allow you to discuss your ideas and expectations with experts, and continue focusing on other aspects of your business whilst your blog grows from strength to strength.

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Tools Of The Trade

Click Consult — Thu, 15 Jul 2010 11:00:36 +0000

Search engine optimisation not only involves structuring your site well and gathering good quality content. It also involves making sure that content is relevant to the products and services you provide, and that it contains the right keywords to allow search engine spiders to rank your site. If you want a high page ranking for specific search terms then you need to check that you are using keywords appropriately. If the incidence is too high in proportion to the content, then your site may be penalised, too low and you won’t see your site up there in the realms of page one.

One way to minimise the risk of being penalised for using the same keywords too often, is to use the range of contextually related words that search engines deem to be relevant to the content of your site. Search engines apply latent semantic indexing or LSI by using a complex mathematical technique to find conceptual relationships between words. You can see the results of LSI in Google by putting the symbol “~” before whatever you enter in the search bar. Related keywords will be highlighted and those are the words Google would see as relevant to the search term. Ensure that your content includes these words and it will be rated more highly in terms of quality.

Click Consult provide a range of free tools that you can apply to pages on your site – we want you to be able to see how efficient your SEO is. Enter page addresses into the keyword balance checker and decide where you need to tweak your content.

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Adding Hyperlinks To Keywords

Nick — Fri, 28 May 2010 12:42:07 +0000

When writing content it is well known that ensuring the text is relevant to the websites keywords is crucial to your search engine optimisation efforts. By ensuring that every page of content makes a reference to the keywords you can develop the page’s relevance and ultimately create greater relevancy for your site.

One way of reaping the rewards of adding in keywords is to include a hyperlink to a minimum of one keyword on every page. When you add a link to a page that is extremely relevant to the main text the page is more likely to be connected to that keyword by search engines. This in turn ensure the search engines can find the relevant information easily.

Although it is the norm for sites to focus on four to five keywords some sites can have ten or more making adding links a real hassle particularly if the links are added after reams of content has already written. If this is the case then you can utilise the benefits of automatic keyword linking tools. WordPress has a plug-in called SEO Smart Links that can be very useful in these instances.

SEO Smart Links gives the administrator the ability to add several keywords and a URL for each one. The plug-in then adds a link to every keyword automatically as the page is accessed by a search engine or visitor.

At Click Consult we can provide advice on all elements of SEO and can help you to develop winning results.

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Optimising Your Site For Social Media

Mike — Tue, 25 May 2010 14:33:49 +0000

Optimising Your Site For Social Media

If you’d like to ensure your site is popular with the social media networks then you’ll need to set your site up for it. Social media users will be enticed to your site if you show signs that you are on the same level. You can do this by simply placing tags and buttons on the website from the top social media websites.

You can optimise for social media by following these tips:

Make it easy to use by adding in the favourite social bookmarking buttons in a place that won’t be missed. You’ll need to do your homework on the type of social media sites your target audience like.

Search engine optimisation specialists advise you should always keep your site updated with fresh content to keep the search engines interested. In addition to SEO this also applies to social media optimisation (SMO). Social media users love plenty of information and will not be impressed with an out of date site.

You have to make sure people have a strong reason to interact with you and then reward this interaction. You only need small things to encourage users to come back to the site such as posting the top users comments on the homepage.

Social media networking is about giving. If you are befriended, receive a comment or someone links to you, you should return the favour.

Allow users to take the content and forward it to others and your SMO campaign will thrive.

At Click Consult we provide expert guidance on all aspects of online marketing.

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Top 5 Plug-Ins For SEO

Dan Taylor — Fri, 14 May 2010 07:30:19 +0000

When doing SEO tasks many people have switched to Firefox as the default browser and, for many, it is preferred because of the wide variety of plug-ins that are available to help them do their search engine optimisation. There are also however some great plug-ins for SEO in Google Chrome that can add value and will definitely assist you to work more efficiently. Here is a list of the top five plug-ins available. They will give you much needed information to implement your SEO on the website:

Chrome SEO

This is one of the best extensions to add to Google Chrome as it gives you access to some essential tools to support your competitive analysis, back-link checks, keyword research and further SEO jobs.

META SEO Inspector

If you have to create all your Meta tags on the site manually you can easily steer off track. The Meta SEO inspector tool will highlight any Meta tags that do not fall within certain criteria ranges. For example you will be notified of those that have long descriptions.

SEO SERP

This tool simply checks the positioning of sites listed for certain keywords. What is so useful about this tool is that you can check not only the UK SERPs but another five countries as well.

Analytics Helper

This tool will notify you in the omnibar when UA code in Google Analytics is identified on a page.

Domain Details

When analysing other sites you often require information such as where the server is based, the domain Whois and the IP address which is exactly what this web marketing tool provides.

At Click Consult we offer expert advice on all aspects of search engine optimisation.

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How To Use Links Pages

John — Wed, 13 Jan 2010 08:05:22 +0000

There is an ongoing debate about links pages and how they affect SEO on websites. Using links pages appropriately can help your search engine optimisation dramatically but incorrect use can have an adverse affect and can actually reduce your rankings. The following article looks at the dos and dont's of link pages.

If you do have a links page here are some things you should always do:

- Make sure you link to relevant websites. For example if you are a website selling cars then a good link would be to car manufacturers. Linking to irrelevant sites will have a negative outcome with Google

- Always check your links. You must always ensure that the sites that you are linking to are not classed as ‘link farms’ by Google.

On the other hand here are the things you should avoid:

- Do not link in to the big directories such as Yahoo! directory and Dmoz

- Keep the number of links limited. Choose around 20 of the most relevant and quality links in your industry and list them on a page. If you use more than one page for your links page you could lose rankings.

- Avoid links pages that are site wide. Make sure you link only to those link pages within a website that are relevant. Avoid linking to any links that don’t relate to your site as this will again damage your rankings.

At Click Consult we can provide more tips on SEO and help you to fully optimise your site.

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Optimising For Long Tail Searches

Dan Taylor — Thu, 31 Dec 2009 08:01:08 +0000

There are two standard ways to optimise your site to accommodate long tail searches. The first method ensures that you stick to the key principles of search engine optimisation. This means that you need to ensure that inner pages are fully optimised in order to deal with long tail searches. Review the linking on your internal pages.

For example, is your children’s birthday party page set up as children’s-birthday-party.html? Has the main title been set up as ‘party’ or is it ‘children’s birthday party’? Check if the phrase has been used in the meta title and that have you got enough content. Don’t fall into the eCommerce trap of have mainly images on the page, you’ll need to incorporate good quality content so that Google is able to crawl and rank your page.

By building the website with these points in mind you’ll find your SEO will result in higher rankings for specific long tail searches.

The other way of attracting long tail search visitors is to set up your website to cater for ‘question searches’ such as ‘Why does my Ford Fiesta keep stalling?’ To attract this type of traffic, set up a forum or a blog. This will encourage visitors to post this style of question on the site which will in turn attract people searching on the main search engines.

Long tail searches can increase your rankings with the search engines. For more ways to improve your search engine optimisation campaign and increase your site’s rankings speak to us at Click Consult.

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Making Long Tail Searches Work For You

James — Wed, 23 Dec 2009 08:02:10 +0000

An effective way to improve your search engine optimisation is to set up your website to cater for long tail searches. In a previous article we have discussed how using blogs and forums can help you to increase traffic for this type of search.

Use a forum if you already experience a large amount of traffic. Getting a forum underway can be a challenge at the best of times but with larger volumes of visitors you’ll stand a better chance. If numbers are smaller then use blogs. You will have to write the content yourself, but this makes it easier to control, and with quality research you’ll find topics that relate to your visitors and attract long tail searches.

When you’ve adapted your search engine optimisation for long tail searches keep track on your rankings. You may find that some pages might be slow to take off. Monitor this and identify why competitor pages are ranked higher. It could be due to links, so focus on building more on inner pages. However, you won’t need too many to increase your rankings with long tail searches.

The big question is whether long tail searches actually give positive results. The quick answer is yes! You only need to look at how well Yahoo! Answers has done to see the proof. Yahoo! Answers is all over the web now offering users a great way to ask questions and creating a mass of traffic.

SEO can be time consuming, so if you need help then contact us at Click Consult.

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The Changing Face Of Internet Marketing

Nick — Fri, 18 Dec 2009 08:02:58 +0000

On a daily basis you will find yourself typing a variety of searches into search engines. Throughout the course of a week the types of searches you make will vary dramatically, and if you take time to observe other people, the difference in search ‘styles’ can be readily seen. However we all do one thing in common when searching and it is a growing trend – we are starting to use longer searches in the search box. For website owners this means that searches of just one or two words are a thing of the past and it is time to re-evaluate your SEO. There are many reasons for this.

As the amount of time that we spend on the internet grows year on year, people are getting more specific with their searches. People have cottoned on to the fact that using a one or two word search will not get the refined results we need. If you use a couple of words to search for something then often you have to search again to narrow down the results. Often you will find yourself typing an actual question into the search box or a full sentence to see what results are generated.

A survey carried out by Hitwise recently found that long search queries of five words or more had increased significantly at the beginning of the year and that the trend was increasing.

For help on updating your search engine optimisation speak to us at Click Consult.

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Use Images To Optimise Your Site

Dan Taylor — Tue, 15 Dec 2009 08:01:37 +0000

In recent years the web and internet marketing revolution has had a dramatic impact on the lives of everyone. Designers and web developers suddenly had to change their ways and design sites that appealed to the customer, making it easier to shop online with bigger and faster sites.

For all online companies to achieve a customer friendly site you have to fully understand your market and customer base and this involves thorough research. You must know the preferences of your site users and identify niches in the market. In order to become a highly ranked site by Google you need to employ all levels of search engine optimisation to attract traffic.

One element that can be overlooked is the power of images. They are a pivotal part of website design. In the past designers were limited by low bandwidths and the standard of website development was low due to limitations in technology. The internet browser competed little which resulted in images being viewed as a luxury item. These days images are part and parcel of website design. They can often have stunning colours and animation.

By considering the design of your site and delivering a usable web experience you can expect your profits to go up. You can use images to create an attractive and eye-catching online shop, employ promotional banners and add vibrant buttons or headers.

At Click Consult we are experts at SEO and can help you to increase your site’s ranking by ensuring your written content and your images work together.

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