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The Ingredients of Blogging for your Company

October 9th, 2011 by

Blogging can be a great way to nurture an informal relationship between a business and their customers, but what is the best way to go about doing this? Should your team of staff take turns to post blogs throughout the…

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Tools Of The Trade

July 15th, 2010 by

Search engine optimisation not only involves structuring your site well and gathering good quality content. It also involves making sure that content is relevant to the products and services you provide, and that it contains the right keywords to allow

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Adding Hyperlinks To Keywords

May 28th, 2010 by

When writing content it is well known that ensuring the text is relevant to the websites keywords is crucial to your search engine optimisation efforts. By ensuring that every page of content makes a reference to the keywords you can

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Optimising Your Site For Social Media

May 25th, 2010 by

Optimising Your Site For Social Media
If you’d like to ensure your site is popular with the social media networks then you’ll need to set your site up for it. Social media users will be enticed to your site  if…

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Top 5 Plug-Ins For SEO

May 14th, 2010 by

When doing SEO tasks many people have switched to Firefox as the default browser and, for many, it is preferred because of the wide variety of plug-ins that are available to help them do their search engine optimisation. There are…

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How To Use Links Pages

January 13th, 2010 by

There is an ongoing debate about links pages and how they affect SEO on websites.  Using links pages appropriately can help your search engine optimisation dramatically but incorrect use can have an adverse affect and can actually reduce your rankings.…

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Optimising For Long Tail Searches

December 31st, 2009 by

There are two standard ways to optimise your site to accommodate long tail searches.  The first method ensures that you stick to the key principles of search engine optimisation.  This means that you need to ensure that inner pages

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Making Long Tail Searches Work For You

December 23rd, 2009 by

An effective way to improve your search engine optimisation is to set up your website to cater for long tail searches.  In a previous article we have discussed how using blogs and forums can help you to increase traffic for

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The Changing Face Of Internet Marketing

December 18th, 2009 by

On a daily basis you will find yourself typing a variety of searches into search engines.  Throughout the course of a week the types of searches you make will vary dramatically, and if you take time to observe other

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Use Images To Optimise Your Site

December 15th, 2009 by

In recent years the web and internet marketing revolution has had a dramatic impact on the lives of everyone.  Designers and web developers suddenly had to change their ways and design sites that appealed to the customer, making it easier…

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Tips For On Page Search Engine Optimisation

December 10th, 2009 by

As you may know search engine optimisation is made up of basic principles which will form the basis of a successful campaign to achieve high rankings.  These include on page optimisation and link development.
On page optimisation is a major

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Optimising For All Search Engines

December 7th, 2009 by

The ultimate SEO aim is to get the number one position with all the search engines but you may ask yourself is that possible?
If that is your goal then you need to be aware that there are some major …

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