Internet Marketing Blog » SEO press releases

Is Your PR ‘On Topic’?

Susie — Wed, 28 Jul 2010 11:05:55 +0000

A lot of companies are using their online press releases as a support for their website. This can be through the use of SEO within the press release, or simply through generating interest across the internet. There is one thing it is important to focus on if increasing website traffic is a goal. That thing is topic focus.

Topic focus is important for your website because the internet operates on information. With SEO, for example, an internet user types in a search term and the search engine spits out a list of relevant pages. If your SEO has made your page the most relevant, you will appear at the top of the list. With marketing through online press releases, an internet user is tantalised by the topic of your press release and clicks through to your site, hoping to find more information. People roam across the net because they are interested in particular topics.

When your press release has a different topic to your website, internet users are going to get annoyed. Instead of following a flow of information to its logical conclusion as they expected, they’ll find a stone blocking their path. They won’t hang around your website long enough to absorb your message.

It is important to make sure that your press release topic is relevant to something on your website. When discussing topics, think about the information on your pages and what is likely to fit best. You can discuss the crafting of press releases with our web marketing team at Click Consult.

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Truth Is Vital In Press Releases

John — Mon, 26 Apr 2010 07:30:33 +0000

Although the internet has plenty of abundantly stupid information on it, internet users are a fairly smart breed in general. The average internet user is very adept at sensing marketing and advertising messages whenever they are thrown their way, and particularly intolerant of language that messes them around. In this sense, businesses are at a distinct disadvantage when writing up an online press release.

Let’s face it; most online press releases have a marketing or advertising purpose. They are created by a business that needs a little more online coverage, and very rarely contain news that is of objective interest when it’s stripped down to the bare bones. Unfortunately, stripping things down to the bare bones is what is necessary for a really effective press release.

There are a few reasons press releases have always been fashioned around the news format. The first, and most obvious, is because press releases have always been intended for the press. The reason this format has travelled over onto the net, where plenty of press releases never see a press room, is because news writing is so effective at getting a message across. The reason news gets messages across so well is because it is straight and to the point.

When designing your online press release, there are likely to be all sorts of adjectives you want to attach to your business image. Resist that impulse. Stick to the facts of your press release if you want it read. Talk to our search marketing experts at Click Consult if you have questions about press release writing.

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How To Boost Your Website With PRs

Susie — Wed, 17 Feb 2010 08:05:52 +0000

Not many people associate press releases with their site’s traffic, but the two can be intimately intertwined. Online press releases are one of the favourite tools of search engine optimisation companies because they spread the word about a site and generate links. You can use them for this purpose, too.

Search engine optimisation is all about getting your pages to feature high in the results whenever someone performs a search. There are a number of things you can do to achieve this, but getting links that point to your site is one of the most important. Businesses invest serious money to get mediocre links for their sites. A well-written online press release can achieve the same thing, but much more effectively.

One of the attractions of using online press releases for SEO is that the links generated are likely to be of a good quality. A link that comes from a general directory will not be as valuable to your site as a link that comes from an industry blog. One of the reasons for writing a good online press release is that it will help you make connections and get your business mentioned in areas that are relevant to your industry.

An online press release won’t be much help for your website if your link is not included. There are other ways to implant SEO into your press releases, and you can discuss this with us at Click Consult. A good online press release needs to be tailored to work effectively for your search marketing campaign.

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Online Press Releases: Think Differently

Susie — Fri, 22 Jan 2010 08:03:07 +0000

Consider two pieces published on a business website. One is titled: ‘Company announces business research leap’. One is titled: ‘Step by step funding guide’. Which of these is an online press release?

The answer is, both of them could be. Your online press release only has the restrictions you place on it. In fact, you will find that when you think outside the box, your press releases have a much better chance of success.

Consider the first example. Although it is the most obvious candidate for a press release, it has only a little chance of success when posted to a general press release site, or even emailed to the press. It focuses on the company, which is certainly interesting to the site’s owners and may have some interest to anyone who wanders onto the site. Outside of the realm of the company, however, people will be interested in this piece only if the research is newsworthy in itself.

The second example has a better chance of being picked up for itself. It is far from the traditional press release form, but it provides interesting and helpful information that the reader will find valuable. It is, in short, newsworthy, and an interesting piece on its own that can be a great source of links to your site.

Thinking differently can be the difference that sees your online press release triumph. If you’re considering creating online press releases with a difference, talk to our experts at Click Consult.

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Thinking Beyond The Traditional Press Release

Susie — Mon, 11 Jan 2010 08:02:49 +0000

Your online press releases can and should do much more for your business than traditional press releases. The features of an online press release go so much further than simple text and paper. Online press releases can include links, audio and video files, images and even interactive features. With so many bells and whistles, it seems a shame just to send them to press-related sites.

The extra elements of your online press release can and should be used to make it go further. Adding SEO elements can give your press release a better chance of being picked up by the search engines, and you can talk to us at Click Consult about online press releases. There are other ways that you can increase the visibility of your press release when you put it online.

Opening up your online press releases to as many mediums as possible doesn't just add interest for internet users; it can also fascinate search engines. Take video content, for example. If you have created a demonstration video to accompany your press release campaign, consider posting it on YouTube. There are many other video hosting sites that will allow you to upload freely. When you are posting your release to a newswire, always check to see that they allow embedded multimedia from an external source. Now, when your press release goes live, you have at least three separate sources promoting your news, all of which can be indexed by the search engines and featured in the top ten spots.

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Optimise Your PR Summary For SEO Benefits

Susie — Wed, 06 Jan 2010 08:00:06 +0000

An online press release is designed to spread the word about your company, true. One of the other great things your online press release can do for you is support the popularity of your website. The way in which it can do this is by incorporating search engine optimisation techniques within the press release content.

A good copywriter will be able to include SEO techniques within the main body of your press release, and you can talk to us at Click Consult about using SEO in your online press releases. There are, however, other areas in your press release to think about when it comes to SEO.

When you distribute your online press release, a lot of distributors will be looking for a summary as well. This will need to be a couple of brief paragraphs describing the release. Use this opportunity to further optimise your press release by placing your keywords in the summary. Make sure to include keywords that are different to those in the title, to distribute as many keywords as possible in such a small space.

It's easy to forget with the press release format that your online press release is a computer file. Not only does its text content get read by humans, its codes are read and interpreted by search engines. Make the most of your press release by placing your summary in the meta code when posting it directly on a site. This will count further in the SEO of your press release.

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Online Press Releases Can Boost Traffic

Susie — Wed, 16 Dec 2009 08:08:43 +0000

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over the web.

It may have something to do with the connection between press releases and old-fashioned marketing techniques. A press release isn't something most companies necessarily associate with internet marketing, which tends to be multi-dimensional and vibrant. Yet a properly search engine optimised press release can do the world of good for a tiny fraction of the price of most marketing techniques.

The important thing to remember here is 'optimised'. Press releases have always been used to push terms and ideas associated with a campaign. The difference between old-fashioned press releases and online press releases is that the terms come from the outside, in the searches of your potential readers.

In order to do well, an online press release needs to have at least two things in its favour. It needs to have a point to make and it also needs to be crafted well. These can be difficult things to achieve. Not every business has objectively exciting news every month, and not many can keep a good copywriter on board. Getting a professional involved can solve both of these problems.

When designing your press release, include your website's keywords, brand identity and links in mind to drive traffic to your site. Posted in the right areas, our online press releases from SEO Consult can add inbound links and boost your traffic for months to come.

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Beneficial reading

Susie — Tue, 15 Sep 2009 08:18:18 +0000

Online press releases have quickly grown as a favourite way to create visibility and get noticed. It has easily become the most used and easiest internet marketing tool available to companies. The best part is that you do not even have to have something newsworthy to shout about. You just need to know exactly how to manipulate something annual or ordinary into something sensational or interesting. Online press releases hold great benefits for your company or business.

The overall aim of a press release is to gain something from your efforts. So what exactly do you stand to benefit from publishing an online press release? First and foremost, a press release gets your name out there so that people will know who you are and what you offer. But that is not where the buck stops for beneficial press releases.

Benefiting from it all

Every link that you add to your press release acts as a backlink to your website. Backlinks serve you well in upping your page ranking in the search results. This pushes the visibility of your website up, and the more visible you are the better for your business.

When you publish an online press release with a reputable and world-renowned online site you are in the premium seats. This grants you instant recognition and credibility through that site.

Press releases are a great way to score some extra publicity without having to fork out a fortune for it. You just need to please your readers and leave them wanting more. This means that they will visit your website and, hopefully, generate business for you.

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Press releases must be optimised

Susie — Wed, 02 Sep 2009 08:49:48 +0000

For a press release to show up in the SERPs it must be optimised with a master’s touch. Online press releases should be short and to the point, so stuffing keywords in to help get it on the search results pages is a very bad idea. A talented SEO writer has the skills to fully optimise a press release that does not look as if it has been optimised for the search engines.

This not only means that the proper keywords must be selected. The correct placing of those keywords is vital and it should be inserted in the title and headline of the press release. Optimisation is possible without it looking blatant and the text will read fluently.

Tips and tricks

Make sure that the product name is used more than once and place emphasis on it. You can replace common pronouns with your key phrase, it looks natural and works for optimisation. Remember that a well optimised press release will need to be followed up with regular quality press releases. Just because the search engine bots picked up the first one does not mean it will keep momentum.

SE bots want fresh information and if they crawl your press release again and find nothing fresh, they will be slower to make another pass. It is very important to choose your PR distribution network carefully. Whether you choose a paid or free PR distribution network, make doubly sure they do not use spam techniques. If they do, your press release and your optimisation efforts are in vain.

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Reach a worldwide audience

Susie — Fri, 28 Aug 2009 08:37:33 +0000

Press releases are an incredibly effective way to market your business and products online. The scope of online press releases is phenomenal compared to traditional printed press releases. You can use your press release to announce genuine news about your business, about expansion and new acquisitions. You can use it as a marketing tool to announce the launch of a new product or service.

This is great way to advertise without it being a blatant advertisement. Your press release can be a powerful search engine optimisation tool for internet marketing purposes. In fact you can actually write a press release mainly for SEO purposes – but don't make the mistake of catering to search engines but not people – that is NOT the way to endear yourself to potential customers.

The reach of the internet is global and this puts your press release within reach of people all around the world. It is therefore no surprise that online press releases have become a very popular means of getting the word out.

Be creative and innovative

The internet has changed the way we do press releases forever. With the internet various factors come into play that were not possible before. Traditional press releases could only be typed and possibly have an image, but distribution depended majorly on people.

Online press releases can of course be in written form, but it can also be so much more. Images can be attached for emphasis, but video or audio clips can be incorporated for that extra oomph and the distribution potential of the internet is incredible.

We all know the huge impact video can have on an audience, so this is a brilliant tool to use for online press releases to help yours stand out from all the other news out there. In the incredibly competitive world of online business, it is smart to use all and every tool available to stay ahead of the game.

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