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Is Your PR ‘On Topic’?

July 28th, 2010 by

A lot of companies are using their online press releases as a support for their website. This can be through the use of SEO within the press release, or simply through generating interest across the internet. There is one thing

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Truth Is Vital In Press Releases

April 26th, 2010 by

Although the internet has plenty of abundantly stupid information on it, internet users are a fairly smart breed in general. The average internet user is very adept at sensing marketing and advertising messages whenever they are thrown their way, and…

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How To Boost Your Website With PRs

February 17th, 2010 by

Not many people associate press releases with their site’s traffic, but the two can be intimately intertwined. Online press releases are one of the favourite tools of search engine optimisation companies because they spread the word about a site and

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Online Press Releases: Think Differently

January 22nd, 2010 by

Consider two pieces published on a business website. One is titled: ‘Company announces business research leap’. One is titled: ‘Step by step funding guide’. Which of these is an online press release?
The answer is, both of them could be.…

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Thinking Beyond The Traditional Press Release

January 11th, 2010 by

Your online press releases can and should do much more for your business than traditional press releases. The features of an online press release go so much further than simple text and paper. Online press releases can include links, audio

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Optimise Your PR Summary For SEO Benefits

January 6th, 2010 by

An online press release is designed to spread the word about your company, true. One of the other great things your online press release can do for you is support the popularity of your website. The way in which it…

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Online Press Releases Can Boost Traffic

December 16th, 2009 by

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over…

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Beneficial reading

September 15th, 2009 by

Online press releases have quickly grown as a favourite way to create visibility and get noticed. It has easily become the most used and easiest internet marketing tool available to companies. The best part is that you do not even…

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Press releases must be optimised

September 2nd, 2009 by

For a press release to show up in the SERPs it must be optimised with a master’s touch. Online press releases should be short and to the point, so stuffing keywords in to help get it on the search results

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Reach a worldwide audience

August 28th, 2009 by

Press releases are an incredibly effective way to market your business and products online. The scope of online press releases is phenomenal compared to traditional printed press releases. You can use your press release to announce genuine news about your

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The connection between link building and press releases

August 24th, 2009 by

Press releases are an increasingly popular way to get your name out there and draw attention to your company or your business. Press releases are also good for your search engine optimization, specifically for link building. In this way your…

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Keywords aren’t enough for Online Press Releases

July 30th, 2009 by

Optimisation is what it is all about these days. You need to optimise your business strategies in the face of tough economic times. You need to optimise your marketing strategies to get the most from your advertising budget. You need…

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