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Your Press Release Is A Sales Document

May 4th, 2010 by

People often emphasise the need for a press release to be newsworthy. There is no doubt that this aspect of a press release is vital, but all this emphasis draws attention away from the main objective of any business press…

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When Fancy Tricks Ruin A Good PR

April 16th, 2010 by

An online press release should open with an attention-grabbing sentence. A lot of writers spend a lot of time working on getting the opening exactly right. One famed copywriter recommended spending up to 50% of writing time working on the

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How To Instantly Grab Attention

April 13th, 2010 by

Competition is high for attention with online press releases. It usually takes something special for one to be noticed above the others. If you want your online press release to succeed, you need to do everything you can to

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Beginners’ Mistakes In Online Press Releases

April 8th, 2010 by

An online press release may seem like a simple thing to write up, but it’s actually a document that requires a fair amount of technical knowledge. Not the sort of ‘technical’ that involves screwdrivers and solder, but the sort that

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How To Keep Your Press Release Simple

April 5th, 2010 by

A good online press release is simple. Of course, the composing of a good online press release can be a very complicated process, but the actual end product needs to be very straightforward.
It can be difficult to stick with

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Writing Your Way Into Google News

March 31st, 2010 by

Each of the news sites around the net requires a slightly different approach with your search marketing online press releases. Don’t worry, this doesn’t usually mean that you need to write up seven different versions of your press release. It

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Don’t Overlook The Small Things In Press Releases

March 26th, 2010 by

Getting together an online press release can be a stressful job, even when you get the services of a press release professional. Some of the smaller things are often overlooked. These little touches can make a real difference when you

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More Ways To Get One Way Links

March 17th, 2010 by

One way links can help you to build your brand reputation as a trusted authority website.  Google will pass any trust it has for a particular site that is linked to you, onto your site.  The more one way links…

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Top Tips For A Good PR

March 10th, 2010 by

There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things:

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Crafting Crafty PR Headlines

February 1st, 2010 by

The headline can be one of the most difficult things about composing an online press release. For all intents and purposes, it is the face of your press release. It will be the first thing readers see and possibly the…

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Top Tips For Online Press Releases

January 27th, 2010 by

Online press releases are a specialist form of writing which require a fair amount of skill. They can be difficult to master, even in the design stages. Here are some tips:
- Be newsworthy: Make sure there is something to

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Long-Tail Keywords And Your Online Press Release

January 19th, 2010 by

It may sound like a dinosaur, but long-tail keywords are the rising star of the search engine community. For many years, search engine optimisation techniques have been based around single, or at a stretch, double keywords. As people start to…

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