Internet Marketing Blog » SEO company

What’s It Worth?

Click Consult — Fri, 23 Jul 2010 11:00:11 +0000

So you’re shopping for an SEO provider – where do you start when the budget is limited and you need to go after the best value for money? Well it depends on the range of services you need to buy in. SEO companies normally offer different levels of service and price accordingly. It’s difficult to find open pricing on websites but quotes are readily available and SEO companies generally advertise specific packages designed to address a range of requirements. As a guide, fixed price packages can be charged in the thousands right through to tens of thousands for the most comprehensive service. However companies may offer hourly rates for consultation, single service charges and even profit-sharing so weigh up your options carefully.

What you should base your decision on first and foremost is quality. You will generally get what you pay for – the most successful and high profile SEO companies will most likely charge the highest rates but the best way to approach this is from the standpoint of investment. You will be investing in the future profitability of your company so the investment is money well spent if it reaps the right rewards.

At Click Consult we offer a free SEO analysis of your website and a proposal for search engine optimisation and other SEO services. Costs will be billed monthly and there are no setup fees applicable. Keep track of your SEO project and you should be able to see where your money is having the greatest impact.

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SEO Maintenance

Nick — Tue, 20 Apr 2010 09:00:10 +0000

Imagine the situation – you have just finished setting up SEO for your site and everything is running well. However as you had to leave other elements of the business to run themselves whilst the search engine optimisation process was underway, the site is left to tick along for a few weeks whilst you focus on everything else. Over time you vaguely remember that the SEO company you work with advised you should post regular content so you add some fresh articles. You also add some links to a few associates as they have agreed to link to you. After just a couple of months the site has deteriorated into a shambles.

Putting together an ongoing maintenance routine for your site is of paramount importance to encourage a healthy website. Most companies will have a schedule in place before they start with SEO which may cover backing up files and checking code on a regular basis. SEO checks can then be slotted into the regular routine. You don’t have to keep checking each day or every week but you do need to make regular checks.

The type of routine you set up will depend on how your site has been optimised. It will usually cover checking keywords, analysing statistics and checking on the competitors. It should also incorporate posting regular content which will attract search engine spiders to the site. Your search marketing tactics may change over time so include trend analysis also.

At Click Consult we can help with all elements of SEO.

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Delving into development

Richard — Wed, 16 Sep 2009 08:10:41 +0000

Web development is an entire process that needs to be dealt with in a systematic way. Years in the business has taught us just how important it is to stick to the proven methods. Techniques vary depending on the nature of your business. However, as experts in our field we’ll walk you through the process with an absolute minimum of fuss.

It’s important that you trust in us to do our job professionally and likewise we appreciate your need to focus on what it is you do well. We’ve been in our line of work long enough to be able to deliver high quality websites with cutting edge functionality in minimal amounts of time. Let us worry about the web development, all you need to do is stay in touch.

Who’s the boss?

You are. Right from the beginning to the end of the project we’ll continually consult with you on what your thoughts are. After all, it’s vital to us you remain happy throughout the process. We’ll ensure you have a test link as well so that you can view the ongoing website design at your discretion.

Web development is a stage driven process and we follow this course of action. First we assess your requirements. Secondly we produce a website design based upon your conditions.

Only when you’re happy do we go ahead with the actual development. When all is completed we hand you the software to manage your site, should you wish to, and we’re only a phone call away.

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X used to mark the spot

Nick — Tue, 18 Aug 2009 08:26:15 +0000

Advertising has always been a fascination in business. It is the one sure fire way to win more customers than your competitor. We have seen some really ingenious advertising strategies over the years. Every form of advertising ranging from TV and radio to massive billboards has been implemented to attract potential buyers to our business.

Consider the expenditure on advertising and how huge some of the budgets are for most Corporates and even small businesses. A substantial amount of profit is spent on advertising because it is a very necessary part of growing your business. If you do not advertise, consumers do not know that your business exists.

And even if you do advertise, you have to really spend top dollar to ensure that your advertisement is bigger and better than your competitor’s advertisement. Everything is about competition and who draws the biggest response that turns into buyers. Internet marketing is no different.

Leave the competition behind

Millions of people surf the internet every minute of every day. That is a lot of potential customers who could buy whatever it is that you’re selling. However the old gambit still remains, you have competitors out there all competing for your customers. How do you ensure that you are the first business listing they find in your specific area of business?

SEO or search engine optimisation is the way forward. If you sell sneakers and a potential customer is looking for sneakers, they simply surf the net and search for sneakers. Now the first page of options that arises has been proven to be used by the surfer.

You want to be at the top of that page and SEO is the way to go. A good SEO agency with proven results for themselves and other clients can esnure the most chance of a successful campaign.

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Cleaning up the dirty word: SEO

Nick — Thu, 02 Jul 2009 08:03:06 +0000

It is not difficult to understand why many people see SEO (search engine optimisation) as a dirty word. Firstly, the explanations, definitions and such are all littered with industry related jargon. This makes it very difficult for people, the ones who are not SEOs, to understand SEO. Secondly, people tend to think that success is something that naturally happens if you follow a search engine optimisation formula, but that isn't necessarily the case.

Maybe these people think that success is strewn over you like fairy dust by the fairy godmother of prosperity, who knows? Most people think that those who do something to propel themselves into success do so in an underhanded and conniving way.

So they assume that SEO is underhanded and conniving, thus it becomes a dirty word. This is a misconception if ever there was one. A good internet marketing company can run an effective and ethical SEO campaign for you.

Clearing the air

People need to rethink their viewpoint on SEO. Really, SEO is there to help you. The modern business world is cut throat and companies will do anything to stay at the top.

Now, the internet has revolutionised things even more. You are competing with millions, if not billions, of other websites and everyone wants to be seen, wants to be noticed and need traffic. So you need to do all that you can, legally and fairly, to get the attention of the cyber public.

SEO, done well and not black hat SEO, is nothing more than a good tool to help you get where you deserve to be. Success comes from hard, honest work and SEO is the light that shows your potential clients where you are.

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