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Beat the Bad Content Blues

September 9th, 2011 by

 
Some websites feature terrible content. This is a fact. Ludicrous levels of spam, too many shoe-horned links, or just a simple failure to define the site’s purpose in coherent terms can all turn users – and potential customers –…

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Step Five for a Successful SEO Campaign: Prioritisation and Analysis

July 12th, 2011 by

In this stage of your internet marketing… campaign you are able to look back at how effective your strategy has been so far.  Using hard data, gathered by analytics tool, you can prioritise certain elements of your strategy. Things such as,

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Step Four for a Successful SEO Campaign: Link Building

July 7th, 2011 by

Link Building can be one of the most time consuming yet ultimately rewarding tasks in your SEO and internet marketing strategy.  Links are one of the biggest factors in influencing how well your website ranks in the SERPs.  A perfect link building …

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Make Your Landing Pages Worth Landing On

April 7th, 2010 by

Regardless of whether you are managing a PPC campaign or an organic SEO campaign you need to ensure that you have developed well tailored landing pages to accommodate the phrases and keywords that you have targeted.  Landing pages determine largely…

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Keep Ahead Of The News

March 22nd, 2010 by

There are certain ways you can make sure that your blog will attract the type of traffic that you want and be an asset to your search engine optimisation.  One of which is to consider what people will be

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Understanding Link Spikes

March 4th, 2010 by

When it comes to search engine optimisation, links are a significant element to any campaign. In fact, in the internet arena, links are the be all and end all.  Over time the amount of links that point to a

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What Is The Difference Between Keyword Frequency And Keyword Density?

March 1st, 2010 by

When managing your search engine optimisation you may think that keyword density and keyword frequency are one and the same – but you’d be wrong.  The length of article gives the distinction.
If you write an article that has a

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How To Prepare For The Initial Consultation With Your Search Engine Consultant

January 29th, 2010 by

When you have decided to use the services of an SEO consultant you need to know what your goals are for your business. You need to be able to communicate with your consultant and state what you wish to achieve…

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Benefits Of An SEO Campaign

January 5th, 2010 by

It is unimaginable that anyone in this day and age does not know about SEO. SEO stands for search engine optimization and it is basically an online marketing tool used to increase the flow of traffic to a website from…

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Get Great Exposure With Google Local

December 28th, 2009 by

Local businesses can benefit greatly by using Google’s tool, Google Local.  It is fantastic for creating good exposure and can be used to increase rankings dramatically.
In short, Google Local is an alternative to Yellow Pages.  It simply identifies websites

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The Changing Face Of Internet Marketing

December 18th, 2009 by

On a daily basis you will find yourself typing a variety of searches into search engines.  Throughout the course of a week the types of searches you make will vary dramatically, and if you take time to observe other

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Tips For On Page Search Engine Optimisation

December 10th, 2009 by

As you may know search engine optimisation is made up of basic principles which will form the basis of a successful campaign to achieve high rankings.  These include on page optimisation and link development.
On page optimisation is a major

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