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Why PPC is better than SEO #PPCvsSEO….

February 2nd, 2012 by

….firstly I would like to point out that our understanding and experience has lead us to the conclusion that a dual campaign of both paid search ads running alongside organic listing will have the greatest benefit to your business. This…

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5 Tips to Increase the Visibility of your Online Press Release

January 27th, 2012 by

Using premium PR services such as PR Leap, PR Web or Vocus is becoming an increasingly valuable tactic for search engine optimisation and internet marketing… strategies because it generates links from authoritative domains, gets your brand good visibility in the

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The Growing Popularity of Google Rich Snippets

January 27th, 2012 by

Rich Snippets have been around for quite some time but it seems that they are now becoming much more visible in the Search Results.
Google’s own definition of Rich Snippets can be seen below:
“Google tries to present users with …

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Can Social Media Marketing and SEO still be considered separate subjects?

January 21st, 2012 by

Recently I posted a blog called ‘Can SEO still be effective without social media…‘, and a post I created about this blog on LinkedIn sparked a huge debate between various members of the online marketing and search engine

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Is ‘Search Plus Your World’ revolutionising the SERPs?

January 12th, 2012 by

The news broke a couple of days ago that Google are about to begin rolling out a series of changes that will radically transform the appearance of their results pages.  The change is called ‘Search Plus Your World…‘, and

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How to conduct a website review

December 24th, 2011 by

For an internet marketing agency, it is always worthwhile looking over clients’ sites, and maybe even their competitor sites, and conducting a website review.  Regularly conducting these can help search marketing experts and SEO… programmers maintain the quality of their

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SEMRush – Make it Part of your Keyword Research!

November 22nd, 2011 by

Keyword Research… nowadays is not just simple guesswork but it is an exact science of carefully choosing the most money making keywords. SEMRush.com is a keyword tool that goes beyond providing a list of keywords to target for an online

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How to write a high-quality blog comment

November 13th, 2011 by

I’ve written a lot of blogs recently about blogging and how it can have a hugely positive impact on the overall success of an internet marketing… strategy.  So, I thought it might be handy to write one from the point of

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How to use Content to Convert

October 27th, 2011 by

A goal for all businesses or individuals that invest in our search marketing… services is to achieve some kind of conversion.  This can mean paying for a product or service, subscribing to a newsletter, downloading free tools or software or bookmarking

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Why Having a High Bounce Rate isn’t Always Bad

October 25th, 2011 by

For webmasters and search marketing experts, the bounce rate on a page can generally be a very helpful metric to help gage the quality of a particular webpage.  However, some people new to SEO or internet marketing… might naively assume that

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Anatomy of a Keyword Strategy: Part 1

October 7th, 2011 by

In the beginners guide to Keyword Research… I discussed the layout of the Google AdWords tool and how the features can be used to improve the effectiveness of an internet marketing campaign.  In this two-part ‘Anatomy of a Keyword Strategy’, I

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Using Rich Snippets to capture more traffic

October 6th, 2011 by

Rich Snippets are becoming increasingly common in modern SERPs. Google, as a company, wants to offer an unparalleled level of customer service, and part of this is offering relevant information directly in the search listings because it requires as little…

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