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Make Sure Your Content Succeeds

January 30th, 2012 by

Search engine optimisation experts and internet marketing… professioanls spend a lot of time producing content.  Unfortunately, the quantity of time spent producing the content is not replicated in the marketing stage and therefore it is often the case that fantastic content

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Is it time to start paying more attention to Bing?

December 26th, 2011 by

It is a fact that for internet marketing… agencies, that the main objective is often to achieve high organic rankings for their clients in Google.  This is understandable given the huge market share that Google has and the sheer quantity of

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How to conduct a website review

December 24th, 2011 by

For an internet marketing agency, it is always worthwhile looking over clients’ sites, and maybe even their competitor sites, and conducting a website review.  Regularly conducting these can help search marketing experts and SEO… programmers maintain the quality of their

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The 10 Defining Factors of Conversion Rate Optimisation: Part Two

December 8th, 2011 by

In this concluding section of my general guide to conversion rate optimisation, I’ll cover the final 5 points that I believe are the most significant factors in improving the rate of conversions.  Search engine optimisation and CRO… are intrinsically

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Designing Blog Content For Comments

November 27th, 2011 by

For many businesses whose websites are undergoing search engine optimisation, a blog will usually be suggested as a feature of the search marketing… strategy.  Running a blog means that content is regularly updated which causes the search engines to more

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Click Consult Announce Record Results for the 2010/2011 Financial Year

November 11th, 2011 by

Click Consult, an award winning search marketing… agency, have announced another set of successful performance results at the end of their business year, which finished on the 31st October 2011.
The Cheshire-based digital marketing experts, Click Consult, have not only

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Blog controversially, but legitimately, to win traffic

October 31st, 2011 by

Writing a blog post about a controversial issue is a sure-fire way to win traffic, however, blogging incorrectly can mean damaging brand reputation.  There is a fine balance to strike between controversy and legitimacy, but for those that find that balance…

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How to use Content to Convert

October 27th, 2011 by

A goal for all businesses or individuals that invest in our search marketing… services is to achieve some kind of conversion.  This can mean paying for a product or service, subscribing to a newsletter, downloading free tools or software or bookmarking

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Why Having a High Bounce Rate isn’t Always Bad

October 25th, 2011 by

For webmasters and search marketing experts, the bounce rate on a page can generally be a very helpful metric to help gage the quality of a particular webpage.  However, some people new to SEO or internet marketing… might naively assume that

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Google in 2012

October 4th, 2011 by

In a rare post on his personal blog…, Matt Cutts, Google’s personal web spam warrior, asked readers to make suggestions about improvements that could be made to Google in 2012.  Obviously such a well-known figure posing an opening question in

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Click Consult Win Large Business of the Year at Cheshire Business Awards

September 20th, 2011 by

Click Consult, one of the UK’s leading search marketing agencies, were recently announced as winners in a prestigious award ceremony celebrating the success of local businesses in the Cheshire region.
Click Consult, with their specialist search engine optimisation… division, SEO

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Keyword Research Guide – Part 1: Using the AdWords Keyword Tool

September 20th, 2011 by

As someone slowly coming to terms with the vastness of search marketing, I have begun learning with help of Click Consult’s team of expert internet marketing strategists about how SEO… strategies are devised.  As I have started to learn about

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