The search engine spiders that crawl the internet are becoming incredibly advanced, although their basic function remains the same – they use links to traverse the internet, gathering data then recording that content in the search engine’s index.  Advances in technology…

Pay-per-click (PPC) advertising has the potential to rejuvenate a faltering online marketing strategy, and can also be pivotal in the construction of an original internet marketing… campaign.  Because PPC is potentially such a rewarding service, selecting the correct agency

A recent article in The Guardian entitled ‘How the smartphone is killing the PC‘ created a wave of debate within the digital marketing community, so we at Click Consult decided to conduct our own review….  The use of

On the surface this may appear to be a relatively simple task.  For the purposes of this exercise we will only be dealing with competitors on the search engines, so therefore it might seem that an easy solution is to search…

Google, Bing and Yahoo! have now created a set standard for the microdata they will be using.  The result is www.schema.org…, a database of HTML tags that webmasters and programmers can use to attribute semantic specificity to a webpage, and

Finding the subject for an online press release can be difficult. Although traditionally press releases are used to announce a new product or publicise an event, online press releases are increasingly being used as a basic part of online marketing…

In search engine optimisation,… the number of internal links found within a web page plays an important role. The number of links per page will have a large influence on how PageRank will be disseminated throughout the site. Previously

When assessing the strength of a website you can look at a variety of factors and links is just one such factor. In SEO external links… pointing at your website can increase the page rank for your site. For this

When it comes to writing high quality web content for your SEO campaign, you need to have an in-depth understanding of Google and how the search engine works generally. The mechanics of Google’s search engine has been developed to deliver…

Deciding on a font can take weeks in the publishing and internet marketing… industry. Fonts can have such an impact on how a piece of text is read that companies frequently design a whole new one for important documents. Publishers

The internet marketing… potential of a blog on your website operates as a two-pronged approach. Firstly it can be effectively used to engage with your target audience and attract new and repeat traffic. Secondly it can be used as a

There are many SEO myths doing the circuit, but here are some of the main ones to set the record straight:
When writing HTML code do not use tables…
There are those that suggest that having table in HTML code