Internet Marketing Blog » search engine optimisation campaign

Keep Ahead Of The News

Dan Taylor — Mon, 22 Mar 2010 08:00:57 +0000

There are certain ways you can make sure that your blog will attract the type of traffic that you want and be an asset to your search engine optimisation. One of which is to consider what people will be searching for at particular times. To do this you need to keep one step ahead of the news, keeping your blog up-to-date.

Keep your scope broad

You may think that blogging is simply another means to flood your website with relevant keywords. However, you also want to entice traffic from other areas that are not as competitive or specific. Your site will already feature the important keywords on each page as part of initial SEO, so take the chance to broaden the scope on your blog.

Relevant news items

Each day you should search the web for news items that are relevant in some way to your site. These stories will already have been covered by someone else, but by giving your take on them and adding them to your website you can capitalise upon the interest of the target audience as it happens in real-time. By doing this you are providing the news they want, when they demand it.

By adding articles like these to your site you are also picking up new traffic through the subtle changes they give to the top keywords you use on the site. These are referred to as long tail searches and the can provide a significant resource that is inaccessible without providing high quality, up-to-date and relevant news.

At Click Consult we can help you to develop great SEO campaigns using news.

Types Of Online Press Release Content Online press release distribution is inexpensive but provides an effective...
Using Press Releases To Assist Search Engine Optimisation Online press release directories and wires enable submitters to include...
Improve Exposure With Well Written Press Releases Online press releases can often find themselves being distributed to...

Beat Writer’s Block When Article Writing

James — Fri, 19 Feb 2010 08:05:58 +0000

If you have a blogging section on your website and write for it regularly as part of your SEO you will definitely have experienced the dreaded writer’s block at some point. It is imperative that you understand how this common phenomenon can be overcome so that you can continue to write excellent and relevant articles that keep your customers coming back for more.

When writer’s block does strike the best approach is to go back to basics and take time out to consider why you began writing the articles to begin with. What were your main goals and what did you want to achieve? Most importantly, what did your target readers want from the articles?

This will normally help the light bulb to switch back on and help to create some new ideas for writing. If this isn’t the case then your next port of call is to look at the latest news and look for news items that are relevant to your website.

Once you are armed with a topic you can start to plan out the article either on paper or in your head. This will ensure you create the most effective piece. Use the plan as a summary of the content and expand upon the ideas from there.

When writing the remaining article, employ a pyramid structure. This involves writing about the most important point first and working back. This method should help you to develop an article that is appropriate, structured and guaranteed to sustain your readers’ interest.

Here at Click Consult we can help with all your search engine optimisation techniques and your wider internet marketing campaign.

Article Marketing For SEO Link Building Building links is a long term project that is an...
Article Marketing For SEO Article marketing is one of the more beneficial methods of...
Positioning For Online Marketing With SEO Articles The Internet is about communication; your have to communicate with...

Weaving Major Keyword Phrases Into Blogs

James — Thu, 11 Feb 2010 08:10:39 +0000

As part of your search marketing and search engine optimisation campaign, you keep a steady flow of new articles and informative blogs uploading to your website. You have a detailed list of keywords with a top list of major ones that apply to the site as a whole. Now, the question is how do you successfully weave these into your blog articles?

Long tail key phrases and major keywords

To begin with, it makes sense to differentiate between the long tail key phrases and the major, traffic-generating keywords which apply to the homepage, for example.

The major key phrases you choose are likely to have two to three words in them and should be references to your products and services in a direct way. However long tail key phrases should be less obviously connected to services and products and will be the types of phrases for which you don’t specifically optimise your site for, but do show up in the search results that refer to your site.

Applying major keywords to blogs

You don’t need to use the major keywords in the blogs on your site. Although you will have optimised the site as a whole for these phrases, the blogs are a supplement to that. These major keywords will turn up in the writing naturally if you are sticking to topics that are relevant. If an individual article doesn’t contain many of them then there is no cause for concern. Blogs should largely be focused on interesting users.

At Click Consult we have an expert team to help with all your SEO issues.

Long Tail Keywords Get You Higher What are long tail keywords…? They are phrases rather than...
Submitting your website to a Search Engine In order to implement effective search engine optimisation…, you need...
Keywords in an SEO campaign When it comes to SEO, there are a few key...

Using Website Search Engine Optimisation

Nick — Tue, 26 Jan 2010 08:02:25 +0000

Your website is your window to the world. This is where you want your traffic to come. It is your pride and joy where you showcase your business. The first thing to do is to actually get searchers to come to your website. Once they are there, you must use all available techniques to keep their attention.

Then you want to convert this traffic into sales and profits for your business. To do this you must use search engine optimisation techniques on your website. This will attract the web crawlers and rank you high enough in the search page results to be visible.

Optimum use of SEO

Optimisation is an ongoing process that you must do throughout the life of your business. If you slack off your website will sink in the search engine rankings and become invisible. This mean using website search engine optimization is a continuous maintenance task if you wish to keep your business profitable.

It is thus important to have a good working relationship with your SEO consultant. The important thing is that your website needs to be in constant change. This is the way to keep the web crawlers interested. Your web contents need to be updated regularly to keep it fresh.

Keywords must be reviewed regularly and changed or tweaked to keep them optimised. Link building is ongoing as well, new links are also important. Monthly reviews and reports of your website performance must be analysed. Your website marketing efforts will vary according to what the analysis tells you. With consistent use of website optimisation you will have a functioning website that should maintain good ranking positions.

No related posts.

Getting Blogging Right

Dan Taylor — Thu, 21 Jan 2010 08:02:52 +0000

In addition to applying other SEO techniques to your website to ensure you attract high-quality traffic to your site, you can use blogging as a way of keeping a regular stream of visitors. If you apply your time and effort into writing high-quality blogs it can very quickly become an important part of your internet marketing strategy.

Pick a blogging platform

The first step is to choose and install some blogging software. One software package that is free and easy to use is WordPress. This is a highly-recommended for blog publishing and will be more than adequate for the task.

Plan your content

When deciding on the content for your blog you need to think carefully about what you need to write about before you go racing in.

Think about whether your aim is to update customers with what’s happening in the industry or whether you want to provide more information on your products and services.

It may be that you alternate between both options but no matter what you decide on it should be unique and interesting to your visitors.

Write regularly

To make blogging effective you need to update the blogs on a regular basis. This will attract a regular group of readers and can encourage quality discussions and interaction between you and your customers. To make life easier you can schedule blogs in advance making it easier to plan and manage.

At Click Consult we can advise you on your search engine optimisation strategy and help you to generate quality traffic.

Get Blogging Towards SEO Success Search engines and human visitors like websites that are filled...
Featuring A Blog On Your Website Once you have your finished web design and your website...
Blogging For Affiliate Marketers The blog has been one of the most influential online...

Optimising For Long Tail Searches

Dan Taylor — Thu, 31 Dec 2009 08:01:08 +0000

There are two standard ways to optimise your site to accommodate long tail searches. The first method ensures that you stick to the key principles of search engine optimisation. This means that you need to ensure that inner pages are fully optimised in order to deal with long tail searches. Review the linking on your internal pages.

For example, is your children’s birthday party page set up as children’s-birthday-party.html? Has the main title been set up as ‘party’ or is it ‘children’s birthday party’? Check if the phrase has been used in the meta title and that have you got enough content. Don’t fall into the eCommerce trap of have mainly images on the page, you’ll need to incorporate good quality content so that Google is able to crawl and rank your page.

By building the website with these points in mind you’ll find your SEO will result in higher rankings for specific long tail searches.

The other way of attracting long tail search visitors is to set up your website to cater for ‘question searches’ such as ‘Why does my Ford Fiesta keep stalling?’ To attract this type of traffic, set up a forum or a blog. This will encourage visitors to post this style of question on the site which will in turn attract people searching on the main search engines.

Long tail searches can increase your rankings with the search engines. For more ways to improve your search engine optimisation campaign and increase your site’s rankings speak to us at Click Consult.

Making Long Tail Searches Work For You An effective way to improve your search engine optimisation… is...
Maximising the Long Tail for Search Purposes A lot of our PPC campaigns have over 1 million...
Long Tail Keywords Get You Higher What are long tail keywords…? They are phrases rather than...

Making Long Tail Searches Work For You

James — Wed, 23 Dec 2009 08:02:10 +0000

An effective way to improve your search engine optimisation is to set up your website to cater for long tail searches. In a previous article we have discussed how using blogs and forums can help you to increase traffic for this type of search.

Use a forum if you already experience a large amount of traffic. Getting a forum underway can be a challenge at the best of times but with larger volumes of visitors you’ll stand a better chance. If numbers are smaller then use blogs. You will have to write the content yourself, but this makes it easier to control, and with quality research you’ll find topics that relate to your visitors and attract long tail searches.

When you’ve adapted your search engine optimisation for long tail searches keep track on your rankings. You may find that some pages might be slow to take off. Monitor this and identify why competitor pages are ranked higher. It could be due to links, so focus on building more on inner pages. However, you won’t need too many to increase your rankings with long tail searches.

The big question is whether long tail searches actually give positive results. The quick answer is yes! You only need to look at how well Yahoo! Answers has done to see the proof. Yahoo! Answers is all over the web now offering users a great way to ask questions and creating a mass of traffic.

SEO can be time consuming, so if you need help then contact us at Click Consult.

Optimising For Long Tail Searches There are two standard ways to optimise your site to...
Maximising the Long Tail for Search Purposes A lot of our PPC campaigns have over 1 million...
Using Long Tail Keywords To put it simply, long tail keywords are those highly...

How Does A Website Get A High Ranking?

Nick — Thu, 19 Nov 2009 09:05:02 +0000

At Click Consult we get to work with websites that enjoy high rankings in the SERPs and those that are finding it difficult to be ranked at all. No matter where your website is ranking, you will have competitors that you need to be one step ahead of and developing a good SEO strategy is paramount.

You may wonder when looking at other sites why one in particular is ranking higher than the others. Or you may want to learn how to compete with a specific site. Here are some guidelines that can help you to fully understand the merits of sites when comparing them against your own:

PageRank: Those sites with a high PageRank are, in the main, long-established sites with quality links directing back to them. A small site with PR0 will have little chance of achieving a ranking on a level with or above a PR7 site, for example. You need to be realistic when comparing yourself against competitors.

Age: If a site has been around for a while it will have built up trust. Therefore older domain names tend to have higher rankings than younger domain names.

Links: Rankings can be affected by back links. To be effective, back links should be connected to your industry and you need to check that you don’t link to penalised sites.

Content: Content must be unique and kept up to date and relative to your industry. A site with good content will rank well providing the content is relevant and the text isn’t spammed with keywords.

For more guidance on how you can ensure your search engine optimisation is effective, contact us at Click Consult.

Increase Income Potential By Raising Your Alexa Ranking If you want to find out which sites are the...
Using Press Releases To Assist Search Engine Optimisation Online press release directories and wires enable submitters to include...
How To Use Links Pages There is an ongoing debate about links pages and how...

The Importance of Links

Dan Taylor — Mon, 16 Nov 2009 09:06:44 +0000

The most important part of search engine optimisation is getting your linking strategy right. Your internal links are important for telling a search engine how your website is structured whereas the external links from other sites can be seen as votes, informing search engines about what you do and what the site is all about. The more quality votes your site has, the better it will be perceived by Google.

Internal links:

An internal link is an effective means of letting search engines know how your website works and where relevant information is located. Internal links help you to control the link structure by employing things such as breadcrumbs, which create associations between subpages and categories.

When linking to a page it’s best to use descriptive anchor text which is relevant to the page you are linking to. Links saying ‘read more’ will be less effective than links where the heading or title of an article is used.

External links:

External links help to increase your ratings by acting as a vote. However, unlike internal links, you don’t have as much control over the anchor text which may lead to people throwing Google bombs by linking to your site using irrelevant anchor text.

You can control external links by creating them yourself. If you know an industry well and have friends who can link to you, it's worth doing. Another option is to link to industry forums and directories.

At Click Consult we can help you to develop effective SEO for your website and ensure you get the top rankings.

Internal linking to make your website soar! Internal linking… One of the most powerful, but often under...
SEO Glossary Terms: Anchor Text The anchor text is the section of an HTML link…...
Check All Of Your Links Regularly For Good SEO Links are the blood of any SEO campaign and while...

The Benefits of Comments

Dan Taylor — Fri, 16 Oct 2009 08:07:02 +0000

Here at Click Consult we often recommend, when looking at search engine optimisation, integrating blogs with the website to increase your rankings. The benefits of blogs on websites are well known, but how much do you know about the wisdom of allowing people to post comments?

You may find this surprising but blog comments can do a great deal to boost your SEO. Here is an overview of why:

The key reason for adding blogs to increase optimisation is to ensure there is fresh content being added on a regular basis to the website. By also allowing people to post comments you are ensuring content is added in another way. If you post a popular blog that creates a healthy debate that is ongoing, the benefits of the one blog are increased significantly. The content-to-code ratio is increased on the page with no effort on your part.

People who comment on a blog are likely to use the keywords that you have used within the post. They will also select other words and phrases that you might have missed therefore improving the probability that you will come up in the SERPs.

By writing high-quality, relevant blogs which encourage your users to interact and take part in discussions, you will engender loyalty and in turn encourage return visits. There may also be links to third party sites published which may be of interest.

A word of caution though…moderate comments to avoid spammers taking advantage.

For more information on how blogs can help your SEO contact us at Click Consult.

How to write a high-quality blog comment I’ve written a lot of blogs recently about blogging and...
Hitting The Right Note With Online Communication If you’re using blogs, social media and message boards as...
Blog controversially, but legitimately, to win traffic Writing a blog post about a controversial issue is a...