Search engine optimisation experts and internet marketing… professioanls spend a lot of time producing content.  Unfortunately, the quantity of time spent producing the content is not replicated in the marketing stage and therefore it is often the case that fantastic content

Over the last week or so we have seen a lot of comment from the search engine optimisation community about Google’s recent ‘Search Plus Your World…‘ (SPYW) update.  Certain features of the update have been applauded, including the

In recent times, it seems that the boundaries between search engine optimisation and public relations are becoming increasingly thin.  I say this because SEO… is becomingly increasingly dependent on link building and the best, most authoritative links are often obtained by

In the recent SEO Quiz I posted on the SEO Consult blog…, I mentioned a book written by Eli Pariser called ‘The Filter Bubble: What the Internet is hiding from you’. It’s a very interesting read, particularly for anyone

For webmasters and search marketing experts, the bounce rate on a page can generally be a very helpful metric to help gage the quality of a particular webpage.  However, some people new to SEO or internet marketing… might naively assume that

Rich Snippets are becoming increasingly common in modern SERPs. Google, as a company, wants to offer an unparalleled level of customer service, and part of this is offering relevant information directly in the search listings because it requires as little…

In a rare post on his personal blog…, Matt Cutts, Google’s personal web spam warrior, asked readers to make suggestions about improvements that could be made to Google in 2012.  Obviously such a well-known figure posing an opening question in

Click Consult, one of the UK’s leading search marketing agencies, were recently announced as winners in a prestigious award ceremony celebrating the success of local businesses in the Cheshire region.
Click Consult, with their specialist search engine optimisation… division, SEO

In a recent blog I published a list of some of the positive influence that conducting A/B testing can have on success of an internet marketing campaign….  However, despite the reasons why testing should be conducted, there does seem to

Over the past three months I have been introduced to the vast world of internet marketing, but more specifically to the concept of link analysis and the importance and value of this in relation to search engine optimisation….  So

There are several methods that internet marketing experts or search engine optimisation… programmers can use to conduct site testing.  The method I’d like to examine more closely in this blog is A/B Testing.  This involves creating multiple versions of a webpage across

Link Building can be one of the most time consuming yet ultimately rewarding tasks in your SEO and internet marketing strategy.  Links are one of the biggest factors in influencing how well your website ranks in the SERPs.  A perfect link building …