We often have to explain to PPC… clients what effect Quality Score has on an account in terms of position and CPC.  Particularly on new accounts when the account history is building, it is difficult to represent to the client how

Those PPC managers out there that have a Google Adwords account will be fully aware how important the Quality Score is on your pay per click campaigns…. The general rule of thumb is that the higher the Quality Score

The Quality Score is used by Google to influence the cost per click… I(CPC) and the ranking of PPC ads shown on search results. This variable score is automatically calculated each time the keywords used in the ads are matched

On a regular basis you should run search query reports using MSN and AdWords to pull off all the queries that result in unqualified clicks or impressions and add them to your list of negatives.
By doing this, you can…

How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years?
Everything you do now will affect the future score and gaining a good Quality …

Before you decide to change your ad scheduling it’s best to do some investigation first to ensure it’s the right thing to do. Following on from our previous article… here are more great tips on how you should prepare before

To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords.  This will keep you ahead of the game in your market place but a word of warning – it sounds easier to…

If you are launching a new website, this will have a major impact on your PPC account.  In truth it can break your pay per click campaign.  Launching a new website is a global change that has huge repercussions.
Over…

Your Quality Score may become dented due to some major overhauls on the PPC account – perhaps you are launching a new website.  There are times when this simply cannot be avoided but how do you get that account back…

Global adjustments to your PPC account will undoubtedly affect the performance of your campaigning for better or worse.  Even small changes can have big consequences so getting the changes right is crucial.
Ad text optimisation should be an ongoing process. …

You may think that by managing your pay per click campaign alone you are saving money on management fees. …However, it may be time to think again as hiring an agency can increase your PPC campaign’s performance and save your