Consider two pieces published on a business website. One is titled: ‘Company announces business research leap’. One is titled: ‘Step by step funding guide’. Which of these is an online press release?
The answer is, both of them could be.…

It may sound like a dinosaur, but long-tail keywords are the rising star of the search engine community. For many years, search engine optimisation techniques have been based around single, or at a stretch, double keywords. As people start to…

In amongst all of the SEO possibilities and general business opportunities of an online press release, it can be easy to forget your real target: your audience. Regardless of whether you aim to attract the attention of the press or…

One of the major criticisms of online press releases… has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over…

A good press release… can be a bonus to your online campaign. If designed correctly, your press release can take on its own life, providing your site with backlinks as well as strengthening your reputation around the net.
For an

A lot of press releases don't work because their creators stick to the old format. The old method of distributing news via a 'title, body, contact details' type of text document just doesn't work on the net. People aren't going…

For a large percentage of people the internet has become their main source for gaining information. People use the internet not only for research purposes – they read their daily news, they do their shopping and look for anything of…

An online press release is a great way to boost the recognition of your business over the internet. What's more, it can obtain inbound links for your website, boosting your site's ranking in the search engines. Existing in the multimedia…

It is important to be careful when using viral articles to vary your anchor text… (the clickable part of a link) so that you don't have the same keyword phrase repeated hundreds of times across the web.
It is vital

Traditional marketing methods are, when it comes down to it, selfish. The aim of marketing is to persuade the customer into doing what the business wants them to do. In the cynical world of the internet, viewers won't even look …

There are many ways in which online press releases… differ from their traditional contemporaries. Old style press releases are simply too dry to work in their traditional form online. One thing that hasn't changed, however, is the writing.
The principles