Internet Marketing Blog » press release marketing

Be Harsh With Your PR Word Usage

Susie — Wed, 21 Apr 2010 07:30:37 +0000

An adjective can be a dangerous thing in an online press release. You might think that it’s a good addition to your text, but it could be the giveaway that betrays your angle to your press release’s reader.

A good online press release needs to convey sufficient information to convince the reader that they are spending their time reading something of value. The best way to do this is simply to put the information out there, and you can talk to us at Click Consult about press release creation for your search marketing campaign. All too often, however, an online press release has been designed for news that is a little less than newsworthy. That’s when adjectives and other modifiers tend to stampede in.

Consider this seemingly innocent sentence:

“Designed by expert researchers in the field, Super Bam washing powder is a revolutionary step in the technology of high-end cleaning products. The next-step evolution of micro-focused cleaner involves the use of micro-scrubbing beads, developed through innovative research.”

It doesn’t sound too bad, but once you remove the modifiers throughout the paragraph, the meaninglessness of the text becomes all too clear:

“Designed by researchers in the field, Super Bam washing powder is a step up in the technology of cleaning products. The evolution of cleaner involves the use of beads, developed through research.”

Whenever a sentence contains too many modifiers, it’s probably a sign that you have nothing worthwhile to say. If this is the case, it’s time to rethink the information you’re featuring in your online press release.

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Your press release as internet marketing

Susie — Wed, 04 Nov 2009 09:03:34 +0000

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming one of the most preferred methods of internet marketing available to companies across the world.

Although, it is worth noting that online press releases are a completely different ball game to their hard copy counterparts. The internet has changed the way they are used and adapted it to suit the cyber public. However, it is very important to utilise each and every press release to its full potential as a marketing tool.

Easy marketing

Why is a press release an easy and effective way to market your business on the internet? An online press release has scope and it varies greatly from one to the other. As long as you are offering your audience something newsworthy and interesting, you can literally write anything you want. You can release anything from a top ten list, a charitable event you are hosting, a new range of products you are launching, to your top employees and their contribution to your business.

Press releases only need to be interesting and that can be created through gossip, news updates and more. Press releases online are far more accessible and affordable to many a company than their hard copy siblings.

Online media centres and press release service providers take on far more copies than paper publications do. If your press release is informative, optimised for search engines and distributed well, you are in the pound seats. You will receive unparalleled exposure to your target audience.

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Why should you take your press release online?

Susie — Fri, 09 Oct 2009 08:05:50 +0000

There are some obvious advantages which come with having an online press release and in some cases the benefits are not realised overnight. Our professional advice at Click Consult is that there are a number of advantages which come with having an online press release and there has to a be a systematic way of doing things if one is to succeed in realizing them.

Company visibility can increase as a result on an online press release

It is a fact that if you have an online press release, then this will increase your company visibility online. This will make you easily get picked up by traffic sources such as Google, Yahoo and MSN. This means that those who search for companies using certain keywords are likely to pick your organisation ahead of the competition.

It is also possible to enhance your brand dominance and visibility by embedding graphics such as pictures and videos. This will make the press release more informative. This has long term benefits especially in terms of the way the brand is viewed as it would have established a very solid base.

It is also important to make sure that there is qualified and targeted traffic to the site and this can only be achieved with such instruments as an online press release. It is important to make sure one is very much aware of some of the benefits which may come as a result of the use of online press releases so that they would be able to take full advantage.

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Moving with the times, making use of online press releases

Susie — Fri, 18 Sep 2009 08:26:11 +0000

There has been a new development in the way that an organization can now communicate with its clients both existing and potential. This has been made possible by the development in information technology which has made it possible for a company to have an online press release.

At Click Consult, we encourage various businesses to take part in this new marketing tool which has a number of encouraging results at the disposal of the implementing company. This type of media has been used not only by very big corporations but smaller ones as well, showing that it is an important element in today’s business strategies.

Capitalising on the longevity of online press releases

Unlike as is the case with some traditional media press releases, an online press release has an advantage that it has a longer shelf-life before it is pulled down. If one is running a marketing campaign, the online press release would remain there serving its purpose, unlike if it were in a newspaper which has a very short life-span.

In most cases, the shelf-life of an advert that has been placed in a newspaper is very well pre-defined, and will probably last no more than a couple of days at best. This is not the case with online press releases.

This means that online press releases give you a chance to reach your intended audiences before they are pulled down. It makes more business sense to have the press release run online as opposed to using traditional media.

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